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Email Marketing

FutureNow Post
Wednesday, Oct. 24, 2012 at 1:53 pm

Why People Don’t Buy Part 3: Saving Items For Later Purchase

October 24th, 2012

Why People Don’t Buy Part 1: High Shipping Costs

Why People Don’t Buy Part 2: they are Comparison Shopping

Why People Don’t Buy Part 3: Saving Items for Later Purchase

Many guests will leave the buying process with items in their shopping cart, especially for larger ticket items.  Sometimes people need to speak to one or many people about your product and company before they are willing to commit to buying from you.  The best way to keep these guests coming back…

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FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

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FutureNow Post
Monday, Nov. 28, 2011 at 7:30 am

12 Days of Conversions: Day 4-Holiday E-Mails

November 28th, 2011

Red Mail Bow With Christmas Colored LettersHoliday Newsletters are a mandatory campaign strategy.  With so many ecommerce sites competing for attention, you need to make sure your customers remember you over the holidays.  When visitors are buying gifts for others, they have different intent, needs and motivations than when buying for themselves.  They may be compulsive in their buying behavior or they may require a lot of reassurance. Understanding you prospect’s buying styles can be difficult, but worth the effort since last minute…

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FutureNow Post
Friday, May. 13, 2011 at 10:30 am

Give Email Recipients a Reason to Care

May 13th, 2011

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the…

...continue to read "Give Email Recipients a Reason to Care"

FutureNow Post
Wednesday, Apr. 20, 2011 at 9:12 am

Do’s & Don’ts For Your Email Campaigns

April 20th, 2011

We recently received a comment on one of our posts asking some advice regarding email marketing:

“We are just planning to do a new email campaign and any info is useful. What do we need to know exactly so the emails don’t end up in spam?”

Here’s what you need to know, not just about avoiding the spam filter, but about making sure your recipients get the point, and are motivated to act…

Starting the Race: Getting Email to the InBox

There are…

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FutureNow Post
Tuesday, Mar. 29, 2011 at 10:22 am

Do Your Emails Make This Monumental Mistake?

March 29th, 2011

Today’s post will be short and sweet because I simply want to deliver a warning to any readers who do email marketing. Hopefully, that’s every reader out there, and hopefully NONE of you are making this mistake :)

First off, assume that your prospects are viewing your email with images “blocked.” Taking that one step is crucial if you want to have effective email marketing efforts. For a collection of good articles on image suppression in emails, this is a good place…

...continue to read "Do Your Emails Make This Monumental Mistake?"

FutureNow Post
Wednesday, Feb. 16, 2011 at 8:41 am

7 Tips for Cashing in on Your Newsletters

February 16th, 2011
First, verify your newsletter is worth the effort

The majority of our clients feature some kind of free email newsletter offering to their visitors. What’s fascinating is that many of those clients still don’t have tracking in place to confirm the value of these newsletters. Tracking is critical for all of your marketing efforts, including newsletters… how can you feel so confident that your newsletter is critical to the success of your business if you’re not tracking its success and…

...continue to read "7 Tips for Cashing in on Your Newsletters"

FutureNow Post
Friday, Dec. 17, 2010 at 11:54 am

Delight Customers: Pre-empt Holiday Ordering Questions

December 17th, 2010

You may not be conscious of this, but the holidays produce a timed-sale effect for almost all e-commerce websites, and even some lead-gen sites selling/promoting products or services.  The approach of the holiday acts like the same kind of purchasing deadline that a timed sale has.  It pushes people toward a later stage of buying more quickly, forcing them to dig for answers to their early and middle stage questions and concerns, and make a decision before the deadline…

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FutureNow Post
Tuesday, Nov. 30, 2010 at 9:13 am

The Balancing Act of Email Content and Tone

November 30th, 2010

Ever since Brendan Regan’s January post featuring an example of effective use of tone in email marketing, I have paid close attention to the tone of the emails I get from companies. With the holidays upon us, I have had plenty of opportunities to critique email tone. One email I received stood out from the pack, and not in a good way. It was a confirmation for an online order from Moosejaw, a distributor of outdoor sportswear and gear. Its…

...continue to read "The Balancing Act of Email Content and Tone"

FutureNow Post
Thursday, Nov. 11, 2010 at 3:40 pm

Unsolicited TXT Marketing: Payback Sux

November 11th, 2010

SpideyQuote-1If you fancy yourself a marketing superhero, or even just aspire to marketing superhero status, you’re probably following the cutting edge of emerging technologies and their practical application to your craft. Early adopters of new technology have the rare opportunity of getting their point across before the space becomes so saturated that messages are lost in all the muddle. But take heed, oh good marketers of the world! For as any superhero knows, with great power comes great responsibility (click…

...continue to read "Unsolicited TXT Marketing: Payback Sux"

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