Questions? (877) 643-7244


FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

...continue to read "Search Engine Real Estate: The costs behind having a site on Google 5th Avenue"

FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

...continue to read "Your New Online Business Model: Monthly Delivery and Auto Renewal"

FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Wednesday, Jan. 23, 2008 at 12:37 pm

Who Needs a Digital Coach? (I Do!)

January 23rd, 2008

Seth Godin's headSeth Godin piqued my interest (there’s a surprise) with his post about a shortage of digital coaches. Seth points out a need that a whole lot of people, myself included, have: Help getting more from the technology in which they’ve already invested.

We have an interesting discussion going about Apple, technology needs, and advertising to different types of computer users. Here’s another chance to look at how people use technology and how you can use that knowledge to create better advertsing for…

...continue to read "Who Needs a Digital Coach? (I Do!)"

FutureNow Post
Tuesday, Oct. 30, 2007 at 3:28 pm

How to Make a Billion Dollars in Your Underwear

October 30th, 2007

plentyoffish.comA few months ago, we blogged about Markus Frind, a lone entrepreneur and founder of the popular dating site On a panel interview with Guy Kawasaki (watch it here if you’ve got 30 minutes), Markus claimed that he was his only employee, and that he basically spends a couple hours each day maintaining the site — that’s it — in his underwear.

Fast forward to yesterday, when Read/Write Web‘s Richard MacManus caught up with the entrepreneur, who’d just hired his first…

...continue to read "How to Make a Billion Dollars in Your Underwear"

FutureNow Article
Friday, Aug. 31, 2007

How to Grow 2,250% While Launching a New Online Business

August 31st, 2007

Acceller (formerly BuyTelco) has been a reference client of ours for the past 4 years. In that time, we’ve been fortunate to see become one of America’s top resources to compare Cable, DSL and High-Speed Internet options. But today, we’re especially proud of Acceller because they’ve been named #54 on the “Inc. 500″ list, with 2,250% growth. (The Inc. 500 ranks top U.S. companies based on growth acceleration for the last few years.)

Acceller CEO Steve McKean is happy to point…

...continue to read "How to Grow 2,250% While Launching a New Online Business"

FutureNow Post
Friday, Aug. 3, 2007 at 5:54 am

A Half Dozen Business Choices

August 3rd, 2007

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells.

In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:

Select or…

...continue to read "A Half Dozen Business Choices"

FutureNow Post
Wednesday, Jul. 25, 2007 at 8:38 am

The Myth of The One Hour Meeting

July 25th, 2007

We’re not big fans of meetings and neither is Jason of 37 Signals his post has received tons of comments on the the one hour meeting:

It’s no mystery that we’re meeting averse, but here’s another reason why we think meetings are toxic: There’s no such thing as the one-hour meeting.

If you’re going to schedule a meeting that lasts one hour and invite 10 people to attend then it’s a ten-hour meeting, not a one-hour meeting. You are trading 10 hours of…

...continue to read "The Myth of The One Hour Meeting"

FutureNow Article
Friday, Jul. 6, 2007

Aren’t You My Competitor?

July 6th, 2007

A GrokDotCom reader asked me the following question:

I was reading a blog entry done by a fellow blogger today about niche competition. I think he has a good reason for not sharing his thoughts about the niche that he is interested in. Do you have any opinion about it? If you were to be at his position, would you do the same thing too?

For the better part of a decade, we’ve published hundreds of articles, several books–including 2 New York…

...continue to read "Aren’t You My Competitor?"

FutureNow Post
Wednesday, Jun. 27, 2007 at 10:02 am

Guy Kawasaki on Making $5M/yr in Your Underwear…

June 27th, 2007

It’s pretty nice work, if you can get it:

Markus Frind, the founder of is my new hero (James Hong of Hot or Not is a close second). Marcus spends about two hours a day in his underwear managing a free dating website that gets twelve billion page views a year. He is the only employee, and he only has one server. And by the way, he makes $5-6 million/year with Google ads.

I’ve moderated many panels in my time, and if I…

...continue to read "Guy Kawasaki on Making $5M/yr in Your Underwear…"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: