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FutureNow Article
Thursday, Oct. 4, 2007

How A Pretty Face Can Push Visitors Away

October 4th, 2007

Click to read about this award winning postIt’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site.

Be careful! Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As…

...continue to read "How A Pretty Face Can Push Visitors Away"

FutureNow Article
Monday, Sep. 10, 2007

Revenge of the Pixels: The Battle for Screen Real Estate

September 10th, 2007

Designing web pages is challenging. Unlike almost any other media, a web design’s integrity is compromised by the nature of a fluid medium. In other words, just because you want something to look a certain way doesn’t guarantee it will — differing browsers, resolutions, screen sizes, monitor calibrations and operating systems all distort the experience.

The one good habit I’ve picked up over the years: learn to compromise. Compromise, however, should be done intelligently and accountably.

One of the more contentious issues…

...continue to read "Revenge of the Pixels: The Battle for Screen Real Estate"

FutureNow Article
Wednesday, Sep. 5, 2007

“Eyetracking, Heatmaps & Gaze Plots!” Oh My…

September 5th, 2007

All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy.

These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals by taking the actions you’ve set out for them. Anyone who’s taken our Persuasive Online Copywriting course would agree; Jakob is singing our tune in his discussion of…

...continue to read "“Eyetracking, Heatmaps & Gaze Plots!” Oh My…"

FutureNow Post
Monday, Apr. 30, 2007 at 11:10 am

Do Men and Women Process Images Differently?

April 30th, 2007

coupleimages.jpgyes and no, some conflicting studies say. In this now famous eye-tracking study, researchers found men and women focused on slightly different, er, body parts.

But now antother study has come out, saying men and women both look at faces and, um, other body parts.

So what’s really going on? I think the second study points out two interesting things:

Women’s focus changed depending on their hormone level Women spent more time than men focusing on couples that were “intertwined”, if you know…

...continue to read "Do Men and Women Process Images Differently?"

FutureNow Post
Thursday, Mar. 29, 2007 at 7:25 am

The Web’s Old Wives Tale: People Don’t Read Online

March 29th, 2007

People Do Read OnlineWeb developers like to say it. Designers love to say it. Web execs feel good saying it to justify investing as little as possible–and in the lowest quality content they can get away with.

People Don’t Read Online? Bull-crap!

If only I had a nickel for every time I’ve heard that statement, I’d make Bill Gates look like a pauper. Think about it. What’s the first thing most people do when they get online… read their email. What’s better yet, new research…

...continue to read "The Web’s Old Wives Tale: People Don’t Read Online"

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