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FutureNow News

Special Announcement
Friday, Sep. 2, 2011

Conversion Conference: you wanna go; last chance to save some dough!

September 2nd, 2011

Sound familiar?  Well, if you get Tim Ash’s emails, then of course you’ve heard this before.  But what can I say?  Imitation is the sincerest form of flattery – and we here at FutureNow just love Tim.  And we love a good rhyme.  And we love, Love, LOVE Conversion Conference!  But we’re not the only ones.  According to Tim’s data, 98.2% of Conversion Conference attendees said they would recommend the conference to a colleague.…

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FutureNow Post
Friday, Mar. 4, 2011 at 9:20 am

Testing Personalization and Reassurances in Cart Wins FutureNow an Award

March 4th, 2011

FutureNow won a silver medal for Best Copy Test this week in’s 2010 testing awards.

Personalizing the shopping cart with a headline “Your Shopping Cart”, and adding reassuring copy right below the header in the shopping cart, increased the conversion rate of those who successfully completed transactions online by 3.59%. This lift may seem small, but because our client, DealsDirect, gets a lot of traffic, even this small increase in macro conversion translated into really big bucks!

In monday’s post, Marijayne Bushey wrote…

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Special Announcement
Thursday, Mar. 3, 2011

T-Minus 12 and Counting til Conversion Salvation

March 3rd, 2011

Grok readers, conversion rate optimization aficionados, and seekers of ways to make your website better: Conversion Conference West kicks off at the San Francisco Marriott Marquis just 12 days from today, on March 14-15.  More than 40 recognized industry experts will give 20 sessions and 4 keynotes revealing the best strategies and tactics for improving your bottom line.  And we know how to get you a $250 discount! Interested in attending?  Reach out and request the discount code for $250 off the…

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FutureNow Post
Friday, Feb. 4, 2011 at 9:07 am

And the 6 Month Subscription for Continuous Website Improvement Goes To…

February 4th, 2011
What, specifically, did we look for?

Well, faithful GROK readers, you heard our cry for submissions to win 6 months of CRO services, and you responded. Over the last few weeks, the entries have been rolling in. We heard from companies of all sizes from all over the world! Thank you to all of the contestants, who graciously endured our due diligence, and answered between 5 and 20 questions total about their websites and businesses. We were looking for a company…

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Special Announcement
Wednesday, Jan. 5, 2011

Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months

January 5th, 2011

So, you think you can convert, do you?

Prove it.  Are you really satisfied knowing that 97% of the people who visit your website never become your customer, and may even buy from your competitors?  Isn’t it reasonable to expect your PPC campaigns and other marketing efforts at least to pay for themselves?  Don’t you think the content on your site should do a better job of speaking to your visitors’ needs, and possibly even get you better…

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Special Announcement
Monday, Apr. 5, 2010

Conversion Conference West 2010: Counting Down

April 5th, 2010

conversion_conference_see_us_200x115We’re doing a quick post today to make sure everyone is aware of the Conversion Conference West happening May 4th and 5th in San Jose, California, USA.  It’s a brand-new conference that is sharing space with the eMetrics Marketing Optimization Summit.  We’re going to be there doing a bit of speaking, meeting folks, and talking about our OnTarget conversion software.

We’re excited, of course, to be going to a conference dedicated to our all-time favorite topic: Conversion!

We’re looking into whether…

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FutureNow Post
Thursday, Oct. 15, 2009 at 11:00 am

Changes and Non-Changes

October 15th, 2009

Whether you’re a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at FutureNow that will impact GrokDotCom.

You may have noticed that some Grok contributors have been less present on our blog lately. Jeffrey and Bryan Eisenberg have left FutureNow to capitalize on opportunities in professional speaking, blogging, writing, and online marketing advisory.  Bryan’s new website can be found at Please join us in…

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FutureNow Post
Tuesday, May. 5, 2009 at 2:12 pm

Google Analytics & OnTarget

May 5th, 2009

We’re working on completely rewriting the content on our website but several people noticed this and have asked about the new OnTarget(TM) for Google Analytics. OnTarget is now using Google Analytics’ Data Export API.

Here are other apps besides OnTarget that are using Google Analytics’ Data Export API.

Here is OnTarget for Google Analytics:

OnTarget provides full optimization, testing, and improvement cycle recommendations on how to improve goals online and increase conversions from marketing campaigns. Clients determine how many resources can be devoted…

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FutureNow Post
Monday, Jan. 26, 2009 at 8:06 am

Outside the Bottle, Stay OnTarget™

January 26th, 2009

The funnest part of releasing something new and innovative is watching people’s joyful reaction to it. The hardest part is explaining it! After all, we’ve lived and breathed it for months [years?][decades?], and naturally everyone else should just “get” it, right?

Well, we’re finally out of the bottle when it comes to our newest software offering, OnTarget™. We knew what the OnTarget software-as-a-service is; why it’s so different from everything else; how OnTarget works on your website; and even what kind of client results…

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FutureNow Post
Monday, Jan. 5, 2009 at 5:46 am

Too Much Data Vs. Actionable Insight

January 5th, 2009

“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?”

- Elaine in the movie Airplane

Does looking at an instrumentation panel like this (picture on the left) create feelings of information overload? It does for most non-pilots I know.

Pilots on the other hand, quickly identify the primary flight gauges and navigation equipment.  They know what’s immediately important for flying…

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