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FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

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FutureNow Post
Monday, Jan. 23, 2012 at 11:00 am

Site Search Part 2: Track Site Search

January 23rd, 2012

This is the second post in our site search series.  If you missed the first part, read it here.  It will help you get a good understanding of what kind of sites should implement site search and some reasons it might be worth your while.

Here, I introduce a step by step guide to set up site search in Google Analytics and what data to look at once it’s in place. After you get site search set…

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FutureNow Post
Thursday, Nov. 3, 2011 at 7:30 am

The Measurement Yardstick of Web Data Accuracy

November 3rd, 2011

Since Halloween just past us by, I thought I would write about perhaps one of the scariest topics in web analysis, web data accuracy.  In the marketing world, we are fortunate to live in the day and age of the internet for many reasons. Perhaps the most important, is that we can track the success of marketing campaigns so precisely.

We now have the ability to track and measure how successful an adwords campaign is at persuading prospects to visit…

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FutureNow Post
Monday, Oct. 10, 2011 at 9:00 am

Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit

October 10th, 2011

Regular expressions can seem pretty intimidating at first, especially if you have little to no software development experience like myself. Your first glance at a regular expression string might even make you want to curl up into the fetal position and cry for your mama.  After facing your fears, you’ll soon realize that regular expressions aren’t as bad as they seem. In fact, using regular expressions in your analysis can be an extremely powerful tool to add to…

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FutureNow Post
Friday, Sep. 16, 2011 at 3:14 pm

Google Analytics Multi-Channel Funnels: What, where, how & why!

September 16th, 2011

Last month, Google Analytics rolled out a new toy for all of us data lovers: Multi-Channel Funnels! Now we can save gobs of time and effort trying to figure out what paths our customers use to make a purchase because GA has given us a few new tools to do it for us. Long gone are the days of crediting the most recent ad or click; we now have the power to see what campaign first brought a visitor to us,…

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FutureNow Post
Tuesday, Jul. 19, 2011 at 9:13 am

Google Analytics Basics: Confronting Data Trust Issues

July 19th, 2011

Time and again I hear clients say, or see Grok readers comment, that they don’t trust the data they’re seeing in Google Analytics. While most of the time it’s simply a matter of not knowing how to accurately read GA data, sometimes there really are problems that need to be solved before data is trustworthy. Now this isn’t to say that this happens to everyone, in fact the situations are often the exceptions and not the rules, but if you find…

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FutureNow Post
Tuesday, Jun. 7, 2011 at 11:50 am

Why Doesn’t My Google Analytics Data Match My XYZ Data?

June 7th, 2011

A common question among many of our clients and Grok readers is, “Why doesn’t my GA data match the data from my other sources?” I must applaud these clients for not only collecting data from more than one source, but for taking the time to double check data! But let me reassure you: this is not necessarily something to panic about. Rather, focus your energy on understanding why this can happen, and knowing how to handle it.

The simple answer to this…

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FutureNow Post
Friday, Jun. 3, 2011 at 12:09 pm

Avinash Kaushik Says, Tell Your Analytics to Grow Up!

June 3rd, 2011

A few weeks ago, I had the opportunity to attend Avinash Kaushik’s webinar. It dealt with using your analytics to gain insight into acquisition cost, revenue, net profit, micro-conversions, and economic value. The webinar is finally available to the general public. If you can spare the time, I strongly recommend you set aside an hour today to watch it, as you will learn how analytics can increase marketing accountability. However, just in case you can’t squeeze that kind of time…

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FutureNow Post
Thursday, May. 19, 2011 at 11:33 am

Google Analytics Basics: New(!) Site Speed Report

May 19th, 2011

So far in this Google Analytics Basics series of posts, we’ve covered The Content Report and The Visitors Report. But Google has given us something new to talk about these days. The effects of load times have received extensive attention on the web, including right here on the Grok in Bryan’s post, Time is Money. The idea that load times can have an effect on conversion rates and search rankings is not new, and there are plenty of resources out there…

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FutureNow Post
Thursday, Apr. 21, 2011 at 3:05 pm

Google Analytics Basics: The Content Report

April 21st, 2011

This post is a continuation from my blog post, “Google Analytics Basics: The Visitors Report” and intended to provide further insight into the basics of your Google Analytics reports. In addition to reviewing our clients’ Visitors Report, we also can extract valuable data from the content report. Here is a break down of the most common sub-reports we look at under this category.

Top Content

What it Means: The Top Content report breaks down the metrics for the most-viewed pages on your…

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