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FutureNow Post
Thursday, Mar. 31, 2011 at 12:22 pm

How to Create Custom Segments for Buying Stage

March 31st, 2011

Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more conversions on your site, as evidenced by this case study Melissa Burdon wrote about the first test she ran with one of her clients. If you have no idea what buying stages are, here is a brief introduction. We categorize prospects into one of these three categories based on their…

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FutureNow Post
Monday, Mar. 28, 2011 at 8:29 am

Google Analytics Basics: The Visitors Report

March 28th, 2011

To get real value out of your analytics, it’s important to understand what your analytics have the potential to tell you. And before that full potential can be realized, it is often necessary to start with the very basics. Remember that analytics are just numbers that represent events on your website. Knowing what those events signal about potential problems on your site, and where to go from there, is up to you.

Unless of course, you hire a company like us to help…

...continue to read "Google Analytics Basics: The Visitors Report"

FutureNow Post
Friday, Mar. 11, 2011 at 8:42 am

How To Set Up Goals & Funnels – Part 2

March 11th, 2011

In my previous post, I explained how to set up Goals and why setting up Goal Funnels can be both frustrating and rewarding. With Goal Funnels, you can gain great insight into where your site is losing persuasive momentum, but if you set up your funnel incorrectly, it might be months before you realize that you’ve been tracking the wrong (or otherwise useless) information. Yes, I am saying this from experience. So, to save you all from needless frustration, my fellow…

...continue to read "How To Set Up Goals & Funnels – Part 2"

FutureNow Post
Wednesday, Mar. 2, 2011 at 8:39 am

How To Set Up Goals & Funnels – Part 1

March 2nd, 2011

On some of our recent posts, we mentioned how valuable and useful goals and goal funnels can be to your optimization and testing. Some readers commented that they’d like to learn more about how to set them up. You asked, and we will provide!

Setting up goals in Google Analytics can sometimes be a daunting task. Even our analyst group, as we create more and more complex funnels, have found ourselves frustrated by the process (especially when dealing with Regular Expression Match…

...continue to read "How To Set Up Goals & Funnels – Part 1"

FutureNow Post
Wednesday, Feb. 23, 2011 at 8:36 am

Use Google Custom Segments to Know Potential Buyers

February 23rd, 2011

The other day, FutureNow’s Natalie Hart posted on the topic of seeing visitors through the metrics, and it was a good reminder that behind all those dashboards, charts, and trend lines is a gold mine of insight about the real people that you’re marketing to and trying to convert.

Today’s post is about how to use one of Google Analytics’s (GA) advanced features to see through the metrics and know approximately how many potential buyers your marketing initiatives are bringing to your…

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FutureNow Post
Tuesday, Feb. 15, 2011 at 10:07 am

See the Visitors Through the Metrics

February 15th, 2011

Saturday night I went out to a new bar to play pool. I’m no pool shark, but enjoy a good game and watching the strategies of others. Within the first ten minutes, it became clear that the hall was short-staffed, and there was some confusion among the employees about who would be doing what. It was slightly annoying, but no sooner had we picked up on the problem than the manager came over to each table, apologized, took responsibility, and…

...continue to read "See the Visitors Through the Metrics"

FutureNow Article
Wednesday, Feb. 9, 2011

Addressing Problems of/with Social Media: Start with Tracking

February 9th, 2011
Benefits of Social Media Marketing Campaigns

By the close of 2010, it was clear that social media had become a strong presence in the online marketing world. And why shouldn’t it be? Social media has some obvious benefits that have drawn companies to it:

it is free to create an account and begin building content; your online presence is live in an instant; the inter-connectivity of the space facilitates exponential growth of a customer base; features of the space are…

...continue to read "Addressing Problems of/with Social Media: Start with Tracking"

FutureNow Post
Tuesday, Oct. 26, 2010 at 9:26 am

In-Page Analytics: See More Than Just Numbers

October 26th, 2010

At FutureNow, we follow a unique process to help our clients increase their conversion rates and improve their results online. Our optimization process is simple and designed to get results quickly:

We start by helping our clients more effectively convert their late stage visitors (those who know exactly what they want when they get to your site), usually by improving lead generation forms, or shopping cart and checkout. Our clients get amazing results, even at this very first stage. Once we get the…

...continue to read "In-Page Analytics: See More Than Just Numbers"

FutureNow Post
Thursday, Oct. 21, 2010 at 9:06 am

Lead Value: What It Is, How to Calculate, and Why

October 21st, 2010

There’s no denying it: Conversion Rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! And more importantly, if you’re the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your Conversion Rate Optimization (CRO) efforts and spending requests. That’s why it’s important to always tie your CR…

...continue to read "Lead Value: What It Is, How to Calculate, and Why"

FutureNow Post
Wednesday, Sep. 1, 2010 at 5:59 pm

Your New BFF: Weighted Sort in Google Analytics

September 1st, 2010

Today’s post is about a new, easy-to-use feature in Google Analytics called “Weighted Sort.” If you’re unfamiliar with it, watch the video, and after the break, I’ll go into why and how it’s useful, as well as what to do in situations where you can’t use weighted sort.

YouTube Preview Image

After watching that brief video, you now understand that you can sort using the usual metrics, OR you can let GA use visit or pageview metrics to “weight” the significance of the sort. The…

...continue to read "Your New BFF: Weighted Sort in Google Analytics"

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