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FutureNow Post
Friday, Aug. 13, 2010 at 1:04 pm

Top 10 Things To Do When Waiting for GWO Results

August 13th, 2010

We all know that waiting for test results is exciting, but somewhat tortuous. Our minds run wild, asking things like: Why is this taking so long? Why won’t Google Website Optimizer (or any other testing platform) declare a winner already? What does “statistical confidence” mean, anyway?

You experience this anxiety, FutureNow clients struggle with it, and we analysts stress over it, too. You’re not alone.

The key point is that you can’t give in to the temptation to end tests early! Ending a…

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FutureNow Post
Tuesday, May. 4, 2010 at 9:07 am

Testing Woes 101: Lessons From a Messy Test

May 4th, 2010

Anyone ever done testing on their website undoubtedly has run some poorly-designed experiments; that’s how we learn.  It’s easy to make subtle mistakes in the design of a test that cause “messy” results, but read on to learn how to avoid a few of them.

FitnessAnywhere offers a product called the TRX that is a very effective portable gym.  One of their highly trafficked pages is the “personal fitness” page.  Once we got into the heads of their…

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FutureNow Post
Friday, Apr. 30, 2010 at 9:15 am

Five Tips to Avoid the Forever-Test

April 30th, 2010

I have a recurring nightmare: I wake up in the middle of the night, in a cold sweat, because I was having the nightmare about…

“The Forever Test”!

What’s the Forever Test, you ask?  It’s when you set up a test in Google Website Optimizer, or some other testing platform, and for any combination of reasons, the darn thing JUST…WON’T…END!  Or worse yet, it runs for way too long, only to bring back inconsequential results, e.g. a 1% increase :(


...continue to read "Five Tips to Avoid the Forever-Test"

FutureNow Post
Thursday, Apr. 15, 2010 at 7:45 am

Another Late Stage Traffic Conversion Rate Improvement

April 15th, 2010

My name is Melissa Burdon, I’m addicted to online testing, and if there were an “Online Testers Anonymous,” I am 99% certain my clients would not want me to get help!

In my last post, I shared a test we ran for one of our clients, LifeSource Water, where we helped them increase their conversion rate on their homepage lead form by 192%!  While it was tempting to sit back and enjoy such a nice win, we knew from experience that…

...continue to read "Another Late Stage Traffic Conversion Rate Improvement"

FutureNow Post
Friday, Apr. 2, 2010 at 7:45 am

Testing Late Stage Traffic Improves Conversion Rates Quickly

April 2nd, 2010

If you’ve been following our blog, you have probably read by now that we start working with our clients by first understanding their data. We look at their top-performing marketing channels and segment each traffic source into early, middle and late stage prospects.

The traffic you can impact quickly is your late stage traffic. These are your visitors who know exactly what they want when they arrive at your site.  By removing the conversion stumbling blocks that may be hindering them…

...continue to read "Testing Late Stage Traffic Improves Conversion Rates Quickly"

FutureNow Article
Friday, Feb. 19, 2010

Your Website is Unique. Don’t Settle for Best Practices.

February 19th, 2010

free-270x300.jpg (JPEG Image, 270x300 pixels)_1266259080494In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wanted something more meaty for themselves to sink their teeth into.  This is not the first time I’ve seen this type of comment on a blog post, and I know that many of the Grok’s readers are DIY-ers who get frustrated…

...continue to read "Your Website is Unique. Don’t Settle for Best Practices."

FutureNow Post
Friday, Oct. 30, 2009 at 10:00 am

Myths About Site Traffic and Optimization

October 30th, 2009

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections.

trafficWe often get asked:

How much traffic do I need before I start optimization?

Do I get enough traffic to my site to even consider optimization?

Will my tests take forever to run if I don’t have a lot of traffic?

How fast can I expect to see…

...continue to read "Myths About Site Traffic and Optimization"

FutureNow Post
Monday, Aug. 17, 2009 at 10:06 am

FutureNow’s “Best Of” List from SES 2009 San Jose

August 17th, 2009

ses09_logoBryan and I had the honor of attending and speaking at this year’s Search Engine Strategies Conference in San Jose. The amount of blogging and tweeting going on during the conference was phenomenal, so we won’t attempt to “cover” what went on.

Instead, we’d like to present our brief “Best Of” List so you can get some quick highlights from our (somewhat biased) perspective:

Here we go…

Best Presentation: “How to Turn Your Web Analytics into a Money Making Machine.” Bryan Eisenberg, Avinash Kaushik, Jim Sterne, and…

...continue to read "FutureNow’s “Best Of” List from SES 2009 San Jose"

FutureNow Post
Tuesday, Nov. 4, 2008 at 3:18 pm

Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1)

November 4th, 2008

Tom Peters called it “…the best article on business strategy I’ve ever read,” and advised his blog subscribers to “read every damn word.”

And Tom isn’t alone in considering Michael Lewis’s sports writing to be a hidden treasure; just look at this marketing-based analysis of his book,  Money Ball.  But Tom Peters has been alone in recognizing the business applications of Michael Lewis’s astonishing article on the surprising innovation and success of Texas Tech Football, written no less than three…

...continue to read "Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1)"

FutureNow Event

Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar

September 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

...continue to read "Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar"

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