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Google Website Optimizer

FutureNow Post
Tuesday, Aug. 12, 2008 at 4:29 pm

Free Books & Signing at Search Engine Strategies San Jose

August 12th, 2008

On Monday, August 18, 2008 at 12:30pm, my co-author friend and colleague Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together…

...continue to read "Free Books & Signing at Search Engine Strategies San Jose"

FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

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FutureNow Article
Friday, Jul. 18, 2008

How to Use Any Tool to Optimize Better

July 18th, 2008

interactive toolboxAs a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as admire this fine kosher beef grilling tool.

No doubt, these are exciting times if you love Web tools. For the many folks who are dizzy trying to sort out conversion optimization tool choices, it might be…

...continue to read "How to Use Any Tool to Optimize Better"

FutureNow Post
Thursday, Jul. 10, 2008 at 5:07 am

Google Website Optimizer Cartoons

July 10th, 2008

I’m a sucker for a good cartoon. Not only are they humorous and entertaining, they’re also wonderful ways to express an idea.

While attending a Google Website Optimizer presentation, our good friend Sean D’Souza crafted some cartoons that do a great job of “getting the point across.”

Google_testing_cartoon_by_Sean_D_Souza.jpg

It’s amazing when you actually take the time to do testing, how all that accumulated learning leads to some pretty impressive results.  It may not happen all at once, but, in the long run, you’re…

...continue to read "Google Website Optimizer Cartoons"

FutureNow Post
Wednesday, Jul. 9, 2008 at 1:00 pm

Video: How to Do A/B Split-Testing on Lower Traffic Sites

July 9th, 2008

Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing FutureNow’s  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video.

YouTube Preview Image

Bryan and I have co-authored a new book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Webiste Optimizer (published by Sysbex/Wiley) and…

...continue to read "Video: How to Do A/B Split-Testing on Lower Traffic Sites"

FutureNow Post
Thursday, Jun. 26, 2008 at 11:32 am

Boost Conversions With Better Product Page Images

June 26th, 2008

product page images and online conversionsOne of the most effective — and overlooked — ways to differentiate yourself from the competition and improve conversion is to optimize the images on your website.

Granted, a rose by any other name would smell as sweet, but online, your customers don’t quite have the luxury of taste, touch, or smell. So one thing we can learn from ProFlowers.com’s impressive conversion rate last month is that images matter. A lot.

But what works for one website may not work for yours. Oftentimes,…

...continue to read "Boost Conversions With Better Product Page Images"

FutureNow Event

Free Webinar: FutureNow and Google Present “Always Be Testing”

June 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in…

...continue to read "Free Webinar: FutureNow and Google Present “Always Be Testing”"

FutureNow Article
Thursday, Jun. 5, 2008

What You Never Noticed About Google’s Homepage

June 5th, 2008

google split testing results

We all take the Google homepage for granted.

It’s so remarkably simple that (unless you’re, say, a blogger for a website optimization firm) it’s unremarkable; just a text box, two call to action buttons, and a few links that most humans don’t even look at, let alone use. That’s all.

But why? Why is it that the Google homepage has barely changed in the past decade? Are they obsessed with minimalism, or is there more to the story?

From its humble origins as…

...continue to read "What You Never Noticed About Google’s Homepage"

Special Announcement
Friday, Apr. 18, 2008

Google Website Optimizer Opens Up, Sheds Beta

April 18th, 2008

google website optimizerJust one year after Google [GOOG] launched Google Website Optimizer, the free A/B split and multivariate testing platform has shed its “beta” status and gone mainstream.

Formerly available only to AdWords users, Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website…

...continue to read "Google Website Optimizer Opens Up, Sheds Beta"

Special Announcement
Monday, Mar. 31, 2008

Google Website Optimizer Webinar: What Should I Test?

March 31st, 2008

In case you missed the live webinar or had technical difficulties while watching it last week, you can watch it on YouTube now.

The presentation is 63 minutes, and the sound on the YouTube version isn’t the best. If you prefer, you can watch it full-screen and with better sound via WebEx.

The webinar starts with an introduction to Website Optimizer by Google’s Tom Leung. Then I share some of what we have learned at FutureNow over the the past decade of optimizing websites,…

...continue to read "Google Website Optimizer Webinar: What Should I Test?"

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