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Google Website Optimizer

FutureNow Post
Wednesday, Sep. 5, 2007 at 2:19 pm

Grokcast: New Features on Google Website Optimizer

September 5th, 2007

In this edition of Grokcast, Google project manager Tom Leung is back* to tell us about some very cool new features and improvements to Google Website Optimizer, which announced its first major update today.

Tom speaks with GrokDotCom managing editor Robert Gorell about:

Success stories from companies of all sizes who’ve realized they can now improve their websites by testing (and for free!) Creative ways to use Google Website Optimizer to boost Conversion Rates and improve the visitor experience New features such as A/B testing, which…

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FutureNow Post
Tuesday, Jun. 12, 2007 at 12:40 pm

Start Multivariate Testing: 7 Critical Questions

June 12th, 2007

There are several factors that hold people back before they begin A/B or Multivariate testing. If your organization isn’t testing, hopefully we can help you realize that testing isn’t scary. In fact, what our clients have seen once they do start is that NOT testing is what’s really scary. (“We missed out on how much!?” is a common refrain.)

Here are some answers to questions we often get about testing:

Q #1. What tools do we need (aren’t they expensive)?

A. There are…

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FutureNow Event

DMA Virtual Seminar: Improving ROI with Google Website Optimizer

June 2nd, 2007

Date: June 19, 2007 (1pm – 2pm EST)

Location: Virtual

About: With the rising cost of Pay-Per-Click traffic, businesses are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization.

Join Future Now’s Howard Kaplan as he explains how to use Google’s free Website Optimizer tool to vastly improve ROI for your website & landing pages. You’ll see examples from both Business-to-Business and eCommerce web sites.

For More Info: visit the Direct Marketing Association.

...continue to read "DMA Virtual Seminar: Improving ROI with Google Website Optimizer"

FutureNow Post
Friday, Apr. 27, 2007 at 10:52 am

Transcript: Google Website Optimizer Interview with Tom Leung, Part 2

April 27th, 2007

Recently, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. I had the opportunity to discuss it with Tom Leung, business product manager for Google. Check out part one here.

Bryan Eisenberg: Now that people have a free tool, one of the questions they have is, “What resources will I need to actually implement tests?”

Tom Leung: Let me put it this way: if you have the ability to change an image on a particular page…

...continue to read "Transcript: Google Website Optimizer Interview with Tom Leung, Part 2"

FutureNow Post
Friday, Apr. 20, 2007 at 5:48 am

Google Website Optimizer Test: Simply Adding Text

April 20th, 2007

Livesouth.com is a lead generation site for retirement communities that just began using Google Website Optimizer last week. We’ve set up a couple of different tests, and this is the first one that was implemented.

Problem: Livesouth.com has tons of great content but visitors aren’t seeing all of it. They have high quality pictures on their site and they aren’t being seen. If the picture on property pages are clicked slideshows pop-ups, displaying multiple pictures. Visitors lose persuasive momentum by not seeing…

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FutureNow Post
Wednesday, Apr. 18, 2007 at 6:31 am

Google Website Optimizer Test: Increased Font Size

April 18th, 2007

MattressLiquidators.ca has been beta testing the Google Website Optimizer service for a few months now. So far, they’ve seen some incredible increases in conversion. One of the simplest test we ran was increasing font size.

Problem: Mattress Liquidators sells quality mattresses. An assumption can be made that many of the people interested in buying their mattresses might be older.

Solution: We decided to test increasing the font size on product pages.

Before:before smaller font

After:

larger font size

Results: Bounce rate from the test page went down 7.5%. While this is not…

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FutureNow Post
Sunday, Apr. 8, 2007 at 7:22 am

Why Are Businesses Still Guessing?

April 8th, 2007

Knowing what to test makes the difference...When Future Now “Grokkers” Bryan Eisenberg & Joshua Hay met with Google Website Optimizer staffers and partners to present a case study we did for a closed beta test of the new Google Website Optimizer (now available and free to everyone), the “Googlers” had a hard time believing us.

A 5,100% increase in online sales!?? Sounds far-fetched? It shouldn’t.

Since 1998, Future Now has been helping clients improve online conversion rates. And since the height of the “dot bomb” in 2001, Bryan’s first…

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FutureNow Post
Friday, Apr. 6, 2007 at 1:39 pm

Everything You Wanted to Know About Conversion but Were Afraid to Ask

April 6th, 2007

Last week, Bryan Eisenberg was in the Bay Area, starting the first of a three-city Call To Action Seminar series. The timing was meant to give people a head-start with improving their websites by giving them lots of ideas worth testing. We’ve had some fabulous feedback (see below) and were wondering if there was anything you wanted to know before Bryan’s upcoming Call to Action seminars in New York City and Austin, TX.

Here’s what people are saying about the Call…

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FutureNow Post
Thursday, Apr. 5, 2007 at 5:26 am

Is it Worth it to Flash Your Customers?

April 5th, 2007

Flash is the king of bells and whistles. Some problems with Flash is that it can be distracting and stop your visitors from converting. Don’t forget that it can cause errors and alienate people, too. Don’t get me wrong; I’m sure Flash can be executed in a way that can increase conversion. This post isn’t about all the problems that Flash can cause–just how we can test it.

MattressLiquidators.ca had a large, rotating Flash image in the Active Window (i.e., the top-center, prime…

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FutureNow Post
Wednesday, Apr. 4, 2007 at 11:27 am

Google Website Optimizer Launches, Names Future Now as Authorized Consultant

April 4th, 2007

Future Now boosted sales 5,100% with Google Website OptimizerWe at Future Now are pleased to announce our partnership with Google Website Optimizer, which launches today. With a handful of beta testing clients, we’ve already used Google’s fantastic new product to produce some pretty amazing results (yes, that’s a 5,100% increase in sales). The best part of all is that the Google Website Optimizer is free! Now there’s simply no excuse not to improve your site’s performance through testing.

The bottom line: now small and mid-sized businesses have access to enterprise-caliber…

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