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FutureNow Post
Monday, Nov. 15, 2010 at 9:06 am

Still Think You Can Get Away with Amateur Design?

November 15th, 2010

Picture 1(2)

Plenty of people have written about how you only have a few seconds to persuade your prospects to stay on your landing page based on your Unique Value Proposition, relevance, and credible/professional design.

But that was predicated on the assumption that the prospect would even GET to your landing page. Now that Google Instant search results are allowing landing page “preview,” those prospects may not even click through, even if your ranking is good and your relevance is great.

Why? Because your amateur design…

...continue to read "Still Think You Can Get Away with Amateur Design?"

FutureNow Post
Thursday, Apr. 23, 2009 at 6:44 am

TheGrok’s Not-To-Miss Links for the Week 4/23/09

April 23rd, 2009

not to miss links 1.Google Analytics announced some changes to the referring urls coming from Google search engine results. We later learn that Google adds rank information to referral URL.

2. Google Analytics also announces the availability of a read-only API to their application. Several customer examples of applications built on this API are announced, including FutureNow’s OnTarget for Google Analytics. We can now leverage customer’s Google Analytics tags and bring in the data into OnTarget where our analysts can provide you your to-do list of conversion…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 4/23/09"

FutureNow Post
Wednesday, Nov. 26, 2008 at 12:32 pm

Follow-up: Google Quality Score Webinar

November 26th, 2008

google website optimizer split testing free webinarCraig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questions so Craig and I will take turns answering them on our respective blogs. Enjoy part 1 of Craig’s responses on the ClickEquations blog. Then enjoy some additional questions and answers are below:

Q: How…

...continue to read "Follow-up: Google Quality Score Webinar"

FutureNow Event

Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

November 9th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

...continue to read "Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success"

FutureNow Post
Thursday, Oct. 16, 2008 at 7:53 am

The Ultimate Google Analytics Plugins, Hacks & Tricks Collection

October 16th, 2008

ga_icon_med.gifGoogle Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension.

(*post updated 6/18/09)

1. Social Media Metrics Greasemonkey Plugin For Google Analytics – it pulls the social media metrics right into Google Analytics Content…

...continue to read "The Ultimate Google Analytics Plugins, Hacks & Tricks Collection"

FutureNow Event

Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar

September 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

...continue to read "Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar"

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:56 am

Insights into Google Search

August 6th, 2008

Google Insights for Search trendsGoogle released another great tool today, Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in your relevant search terms. It allows you to compare search volume patterns (and trends) across specific geographic regions, categories (like finance, health, and sports), and time frames. You can read more about it at the Insight for Search help center or get a quick overview here.How does…

...continue to read "Insights into Google Search"

FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

...continue to read "Free Webinar: August Session of “Always Be Testing” Webinar Series"

FutureNow Post
Tuesday, Jul. 29, 2008 at 5:29 am

Beyond the Dashboard: 5 Tips for Data Diving in Google Analytics

July 29th, 2008

Google Analytics Dashboard exampleI used to run websites for a living.

I was responsible for the performance of those sites, and I was the de facto “web analytics guy” within my company.  But I wasn’t a full-time Web Analyst, and I had lots of other strategic and operational things to do.

Sound familiar?

When I did look at my web analytics, I often skimmed the information contained in my default “dashboard,” and rarely dove into the real data unless someone came to me with a…

...continue to read "Beyond the Dashboard: 5 Tips for Data Diving in Google Analytics"

FutureNow Article
Thursday, Jun. 5, 2008

What You Never Noticed About Google’s Homepage

June 5th, 2008

google split testing results

We all take the Google homepage for granted.

It’s so remarkably simple that (unless you’re, say, a blogger for a website optimization firm) it’s unremarkable; just a text box, two call to action buttons, and a few links that most humans don’t even look at, let alone use. That’s all.

But why? Why is it that the Google homepage has barely changed in the past decade? Are they obsessed with minimalism, or is there more to the story?

From its humble origins as…

...continue to read "What You Never Noticed About Google’s Homepage"

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