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Special Announcement
Friday, Apr. 18, 2008

Google Website Optimizer Opens Up, Sheds Beta

April 18th, 2008

google website optimizerJust one year after Google [GOOG] launched Google Website Optimizer, the free A/B split and multivariate testing platform has shed its “beta” status and gone mainstream.

Formerly available only to AdWords users, Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website…

...continue to read "Google Website Optimizer Opens Up, Sheds Beta"

FutureNow Post
Friday, Jan. 11, 2008 at 5:42 am

Google Reveals What People Are Buying Online

January 11th, 2008

google checkout trendsWouldn’t it be great if we could get insights as to which products people preferred. We could get research into which products we should merchandise more prominently. Google just released a new trending tool for those of us curious what people are buying and selling online. From the official Google Checkout Blog:

Many of you are aware of Google Trends, the handy tool that enables you to track and compare what Google users are searching for. Now imagine a similar tool…

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FutureNow Post
Thursday, Nov. 15, 2007 at 7:23 pm

Speaking at Google, Obama Promises Nation’s First CTO

November 15th, 2007

The Google Public Policy Blog offers a recap of presidential candidate Sen. Barack Obama’s visit to the Googleplex yesterday. According to the blog, Google (GOOG) CEO Eric Schmidt didn’t waste any time getting to the tough questions:

Barack Obama added another “first” to his already notable list yesterday: he became the first U.S. presidential candidate — and, I’m guessing, the first high-level elected official in any country — to have a ready answer to a standard Google engineering interview question. Asked by Eric…

...continue to read "Speaking at Google, Obama Promises Nation’s First CTO"

FutureNow Post
Tuesday, Oct. 9, 2007 at 2:26 pm

The YouTube Effect: Copyright Law Will Eat Itself

October 9th, 2007

hitting copyright law where it counts...Jeff Atwood’s “YouTube: The Big Copyright Lie” may be the most telling — and concise — article ever written about today’s online copyright law fiasco. According to Atwood, the company’s whole existence teeters a fundamental lie: that so-called “fair use” is in the eye of the beholder, and the only beholders who matter are the copyright’s owner and their attorneys (read: copyrighted material is kept live on YouTube indefinitely until either the copyright holder or their lawyers complain).

Atwood shows that…

...continue to read "The YouTube Effect: Copyright Law Will Eat Itself"

FutureNow Post
Wednesday, Sep. 19, 2007 at 6:03 pm

Blog Buzz: Google’s Advertising Shakeup; iPhones in Deutschland

September 19th, 2007

gadget_ads.jpgHere’s some big news. It seems there’s this startup called “Google” that’s trying to dominate advertising. Apparently, nobody’s told them they’re just another search engine. For instance, today they launched Google Gadget Ads — basically, a micro-site’s brain in a banner ad’s body — in order to widgetize the customer experience to fit in just about any environment. Oh, and they’ve hired a top Ogilvy exec to focus on digital marketing and advertising strategies.

The gadget ads

Spelling it out for…

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FutureNow Post
Tuesday, Sep. 18, 2007 at 11:09 am

Blog Buzz: Google, Yahoo, I.B.M. Threaten Microsoft Office; MC Hammer Goes 2.0

September 18th, 2007

“A great battle in the sea of Ones and Zeros will present itself unto the Weblings; the keepers of gates replaced by wanderers of Gooland and evil itself shall require the correct URL.” –Grokstradamus, Quatrain 2.0

Today, the Internet’s true owners Google announced the release of a presentation feature for Google Docs, its answer to the Microsoft Office suite. In other words, Google now has PowerPoint — only it’s hosted online and, theoretically, more secure.

What might come of Google’s online presentation…

...continue to read "Blog Buzz: Google, Yahoo, I.B.M. Threaten Microsoft Office; MC Hammer Goes 2.0"

FutureNow Post
Wednesday, Sep. 5, 2007 at 2:19 pm

Grokcast: New Features on Google Website Optimizer

September 5th, 2007

In this edition of Grokcast, Google project manager Tom Leung is back* to tell us about some very cool new features and improvements to Google Website Optimizer, which announced its first major update today.

Tom speaks with GrokDotCom managing editor Robert Gorell about:

Success stories from companies of all sizes who’ve realized they can now improve their websites by testing (and for free!) Creative ways to use Google Website Optimizer to boost Conversion Rates and improve the visitor experience New features such as A/B testing, which…

...continue to read "Grokcast: New Features on Google Website Optimizer"

FutureNow Post
Wednesday, Aug. 22, 2007 at 1:13 pm

“Viewer-Friendly” YouTube Ads — Says Who?

August 22nd, 2007

There’s been quite a stir since YouTube announced it would show banner ads in its videos. (If you didn’t catch this morning’s Times article, it’s worth reading.) The ads are essentially opaque banners at the bottom of the videos that appear 15-seconds in. For now, the ads will only appear on affiliate sections such as NBC’s YouTube channel and the other thousand or so like it.

Google calls the ads not just “engaging” but “viewer-friendly” — which, in PR-speak, roughly translates to,…

...continue to read "“Viewer-Friendly” YouTube Ads — Says Who?"

FutureNow Post
Tuesday, Aug. 21, 2007 at 9:29 am

Five Reasons Why Google Checkout Converts Better

August 21st, 2007

checkout.gifWe can all learn a thing or five from Google Checkout. The official Google Checkout site has testimonials stating that customers who go through Google Checkout are 24% to 40% more likely to convert than those who go through a websites traditional checkout.

What’s Google doing that makes more people convert in their checkout than sites with only in-house checkout? Here’s a list of five features that are aiding its success and can be integrated into all checkouts.

...continue to read "Five Reasons Why Google Checkout Converts Better"

FutureNow Post
Wednesday, Aug. 15, 2007 at 1:00 pm

Google Can Win While Cities Drop the Ball on Wi-Fi

August 15th, 2007

Should “free” wireless internet be paid for by cities? Google doesn’t think so, which is why the company may be America’s only hope at “free” bandwidth.

But that depends on what your definition of the word “free” is. If city governments pay, taxpayers flip the bill. If Google picks up the tab, “free” means ad-supported. Any way you slice it, innovation isn’t free, and Wi-Fi doesn’t mean what it used to. That seems to be why Google recently announced its Wi-Max ambitions and…

...continue to read "Google Can Win While Cities Drop the Ball on Wi-Fi"

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