Grok Events
webcom Montréal 2008
Who: Bryan Eisenberg
What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”
The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating ad dollars among media, and trying to maximize new technologies — all at a time when consumers seem to find it easier than ever to bypass and ignore those efforts.
Today’s marketers are also being held to an unprecedented standard of accountability. The answer can’t be to A/B test everything and see what sticks. New York Times bestselling author, Bryan Eisenberg will show you a how to persuade these redefined customers as they ignore marketing.
When: May 14, 2008
Where: Head Office of the ICAO | 999, University Street | Montréal (Québec)
Why: Because you want to know more about the impact of social media and emerging technologies on your marketing strategies — and you’ve been looking for an excuse to visit Montréal.
How much? Only $ 395 CDN for the day. Other discounts apply. Visit the webcom Montréal site for details.
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Page Zero “Winning the Paid Search Game” Seminar, Toronto
Who: Page Zero’s Andrew Goodman and Mona Elesseily
What: From the event website:
Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $20 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.
Is it time to get your company up to speed?
This hands-on, intensive half-day seminar is designed to kick your paid search campaign performance into high gear. Led by authors and globally recognized speakers Andrew Goodman (Winning Results with Google AdWords) and Mona Elesseily (Mastering Panama).
A combination of the latest tips and techniques, insights into the principles driving profitable campaigns today, and hands-on custom workshop sessions using live campaigns. A small-group setting ensures personalized attention to your marketing objectives.
When: 9 a.m. - 1 p.m. EST | Thursday, May 15, 2008
Where:Westin Harbour Castle Hotel, Toronto, Ontario
Why: Because you’re responsible for online marketing campaigns and you’re looking to learn direct response methodologies as they’re manifested through keyword searches.
How much? Only $329 CDN, with a lot of bonus materials included. See the Page Zero event site for details.
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Bazaarvoice Social Commerce Summit, Austin
Who: Bryan Eisenberg (FutureNow), Josh Bernoff (Forrester Research), Kelley Mooney (Resource Interactive), Ze Frank (vlogger extraordinaire), Andy Sernovitz (Word of Mouth Marketing Association), Ed Keller (Keller Fay Group), Pinny Gniwisch (Ice.com) and more!
What: From the event website:
Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified through books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” Ok, you get it. However, many exciting marketing tactics classified under these terms don’t always show measurable impact to the P&L. So we decided to pull together a group of 200 retailing and manufacturing executives — authors, researchers, designers and other thought leaders – to separate hype from ROI, once and for all. This is the “get down to brass tacks” learning event. We’re getting together to share how to turn customer conversations into measurable results. We’re getting together to help build your social commerce strategy.
Where: InterContinental Stephen F. Austin Hotel | Austin, TX
When: May 28, 2008 – May 30, 2008
Why: Because the list of guest speakers proves that the people at Bazaarvoice have some very smart friends, and you refuse to let them keep all of that insight to themselves. You’re sick of hearing people say “2.0″-this and “social”-that without any regard for what it will actually do for your business. Besides, it’s in Austin. Who wouldn’t want to go to Austin?
How much? $695 is a bargain for this five-star event. Visit SocialCommerceSummit.com for details.
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Two FutureNow Seminars, 6/2-3 in New York City
Who: Bryan Eisenberg, Holly Buchanan, Jeff Sexton and select members of the FutureNow team.
What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.
In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!
Choose one seminar and save. Choose both and save big.
Persuasive Online Copywriting is co-led by two of our most popular writers, Holly Buchanan and Jeff Sexton. Learn how to make the words you use online more persuasive and speak to a variety of segments and customer motivations at the same time. Not only for copywriters, past guests for this class have included C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills. Packed with practical, real-world examples and “how to” exercises, the focus is on giving you simple-yet-effective techniques that you can implement right away to persuade visitors to take action. (Read more about this workshop.)
- Monday, June 2 | 9 am - 5:30 pm EST
- Only $695 until May 9th ($795 after)
Call to Action, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on the Eisenberg brothers’ best-selling book, “Call to Action: Secret Formulas to Improve Online Results.” You don’t need to be an expert in web analytics, web design, usability, social media, and search engine optimization to appreciate this seminar. Bryan will show you how Persuasion Architecture makes sense of these disciplines by merging your business goals with the goals of your visitors. If you want to boost online sales and conversion, this one’s for you. (Read more about this eye-opening course.)
- Tuesday, June 3 | 9 am - 5:30 pm EST
- Only $795 until May 9th ($895 after)
As an added bonus, Bryan will discuss themes from his forthcoming book, Always Be Testing.
When: June 2-3, 2008
Where: New York’s Hotel Pennsylvania | 401 Seventh Avenue at 33rd St. | New York, NY 10001
Why: Because you know that in order to get results like these, the words you use, how your website is structured, and knowing what to test is what makes all the difference. Besides, New York in June is a beautiful thing.
Early Bird Discount: Register here by May 9th to receive $100 off admission for each single seminar or $300 off when you register for both!
Group Discount: Want two or more of your staff to attend? No problem. Just register everyone at the same time and save $50 per additional person when you register.
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IMC Mobile Marketing: The Next Evolution
Who: A variety of industry experts, including FutureNow’s Bryan Eisenberg, Alan Levy (BlogTalkRadio), Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), Ludo Collin (Starcut), Wil Tan (MojiPage), Phil Kemelor (Semphonic), Jennifer LeClaire (Conversion Press), Eric Hansen (SiteSpect), and more.
What: The Internet Marketing Conference (IMC) promises to bring some fresh thinking about mobile marketing to New York City this June. This conference is entirely dedicated to understanding how emerging mobile technologies will affect radio, reach, widgets, multivariate testing, location-based marketing, search, promotional marketing, web analytics, marketing strategy, and more.
You can talk, read e-mail, and send text and multimedia messages through the mobile, but is it possible to do more? The speakers at IMC New York 2008 will discuss the possibilities and limitations of reaching people on the move.
Join Bryan as he discusses themes from his forthcoming book, Always Be Testing, and how proven online marketing techniques can help maximize the return on your mobile investment.
When: June 4, 2008
Where: New York’s Hotel Pennsylvania | 401 Seventh Avenue (at 33rd St.) | New York, NY 10001
Why: Because, whether you like it or not, mobile delivery is the future and you need to be ready. Besides, we like New York in June. How about you?
How much? As an extra incentive for loyal Grok readers, the people at IMC have been kind enough to extend our conference discount to all of you. When you register, simply put in code “GDC” at checkout to receive 20% off your total conference price (the discount will be shown on the summary page, the last step before paying).
For more info, visit the IMC website.
