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Join me on September 16th, at 12pm EDT / 9am PDT for the“Recession Marketing: From Pre-click to Post-click” webinar. I’ll be joined for this free webinar by Pay Per Click marketing expert and Founder and President of ClickEquations Craig Danuloff and David Brussin, personalization guru and Co-founder and CEO of Monetate. You’ll learn:

How persona marketing works, from end-to-end, even when times are tough. Why there’s never been a better time to…

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Next week, July 8th, I’ll be in Philadelphia at the Web Analytics Wednesday event doing a presentation, if you are in the area I would love to connect with you.

August 10th-14th, I will be at Search Engine Strategies in San Jose. On top of my advisory board responsibilities, I will be doing a few sessions including an Extreme Makeover Session with my buddy Ethan Giffin from GrooveCommerce. You should enter to win a free makeover if you are planning on attending.

September 14th,…

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We’re packing the bags and creating new presentations. We’ll be at at several conferences in the near future and hope to meet you at one of them.

It’s a good thing there are two of us because on June 8th-9th you can meet me at Search Engine Strategies in Toronto and on June 9th, you can meet Jeffrey at the Yale Club in New York City, where he will be the keynote speaker at the OMMA Metrics and Measurement conference.

I’m already be…

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No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas…

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If you can make it to Search Engine Strategies in New York, March 23-27th, you may have a chance to win an extreme makeover and work with Ethan Giffin of Groove Commerce, Tim Ash of SiteTuners, and me of FutureNow.  This may be the most fun of the three sessions I will be involved in at SES.

Other events:

On March 3rd, also in New York, you can catch me at The “New” Rules of Engagement featuring Patti Freeman Evans of JupiterResearch. During this…

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Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

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Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

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Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students. This year’s attendance will be limited to just 24.

The Eisenbrothers are going to take 24 case-studies to the stars.You win. The Academy wins. Jeff and Bryan have 24 success stories for their new software. Keep reading.

Wizards of Web: Three Perfect Days – Oct. 21-23, 2008 Plan, Measure and Achieve Your Online Goals and Get $6,000 in free access to online website optimization…

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at the Hilton Alexandria Mark Center 5000 Seminary Rd. Alexandria, VA 22311

Tough Times Call for Tough Measures

Economic problems continue to mount in the United States and the effect is being felt around the world. Consumers are spending less resulting in lower revenues. As a consequence marketing budgets are getting tighter. Now, more than ever, organizations must optimize their marketing efforts. More effective awareness generation, more powerful persuasion techniques, more consistent conversion rates and more repeat business are required to survive.…

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Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the “landing page” (where the site traffic arrives) to convince visitors to buy something.�…

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