We’re packing the bags and creating new presentations. We’ll be at at several conferences in the near future and hope to meet you at one of them.

It’s a good thing there are two of us because on June 8th-9th you can meet me at Search Engine Strategies in Toronto and on June 9th, you can meet Jeffrey at the Yale Club in New York City, where he will be the keynote speaker at the OMMA Metrics and Measurement conference.

I’m already be…

...continue to read "Meet Us At These Upcoming Conferences?"

No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas…

...continue to read "Free Webinar: Post-Click Marketing: Maximizing Conversions Once Visitors Arrive"

If you can make it to Search Engine Strategies in New York, March 23-27th, you may have a chance to win an extreme makeover and work with Ethan Giffin of Groove Commerce, Tim Ash of SiteTuners, and me of FutureNow.  This may be the most fun of the three sessions I will be involved in at SES.

Other events:

On March 3rd, also in New York, you can catch me at The “New” Rules of Engagement featuring Patti Freeman Evans of JupiterResearch. During this breakfast…

...continue to read "Need an Extreme Conversion Makeover? Come Meet Us Live"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

...continue to read "Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

...continue to read "Landing Page Optimization: Layout and Design Elements – Always Be Testing Webinar"

Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students. This year’s attendance will be limited to just 24.

The Eisenbrothers are going to take 24 case-studies to the stars.You win. The Academy wins. Jeff and Bryan have 24 success stories for their new software. Keep reading.

Wizards of Web: Three Perfect Days – Oct. 21-23, 2008 Plan, Measure and Achieve Your Online Goals and Get $6,000 in free access to online website optimization…

...continue to read "Wizards of Web in Austin, TX"

at the Hilton Alexandria Mark Center 5000 Seminary Rd. Alexandria, VA 22311

Economic problems continue to mount in the United States and the effect is being felt around the world. Consumers are spending less resulting in lower revenues. As a consequence marketing budgets are getting tighter. Now, more than ever, organizations must optimize their marketing efforts. More effective awareness generation, more powerful persuasion techniques, more consistent conversion rates and more repeat business are required to survive.…

...continue to read "eMetrics Marketing Optimization Summit"

Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the “landing page” (where the site traffic arrives) to convince visitors to buy something.  Improving…

...continue to read "ElasticPath Webinar: I Know I Should Be A/B Testing But…"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

...continue to read "Free Webinar: August Session of “Always Be Testing” Webinar Series"

This is the 10th Annual Search Engine Strategies (SES) event this August in San Jose, California. SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn…

...continue to read "Search Engine Strategies: San Jose"