Join me on September 16th, at 12pm EDT / 9am PDT for the“Recession Marketing: From Pre-click to Post-click” webinar. I’ll be joined for this free webinar by Pay Per Click marketing expert and Founder and President of ClickEquations Craig Danuloff and David Brussin, personalization guru and Co-founder and CEO of Monetate. You’ll learn:

• How persona marketing works, from end-to-end, even when times are tough.
• Why there’s never been a better time to steal market share from your competitors.
• Practical tips for using your existing analytics data to assess what segmented marketing can do for your bottom line.

On September 17th, at 2pm EDT / 11am PDT join Shane Keats from McAfee, who will reveal surprising data about how long it takes customers to convert to a sale,  Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in and I’ll be sharing concrete solutions for e-tailers looking to reduce purchase delay and abandonment. You can register for this free webinar at “Securing the Sale: Turn Your Site’s Browsers Into Buyers” webinar.

On the road again

September 13-15th, I will be keynoting the Capterra Conference. I will be joined by some great friends and amazing speakers. Capterra, a website that connects buyers and sellers of business software, is presenting a two-day event that will bring marketing strategists and experts to Washington, DC to show you how to get the most out of your marketing efforts. You will have access to specialized presentations tailored to help software marketers attract more prospects to their websites and convert them to leads once they get there. The conference is at the Gaylord National Resort and Convention Center. Check out www.capterraconference.com for more information.

September 23-24, I am headed to Oslo, Norway to keynote The SEM Conference. Any suggestions on what I must see as a first time visitor with only about 6 hours for site seeing?

September 28-30, 2009 Jeffrey Eisenberg, CEO of FutureNow will be keynoting the Excellence and Innovation conference in Orlando, Fl.

October 8th, join me in New York for free at Econsultancy’s Peer Summit. This is Econsultancy’s first major event in New York. I have spoken at their shows in London and they are just fabulous. Afterwards, they’ll have an open cocktail reception.

October 12-14, I’ll be in Scotsdale, AZ for The Bolo Conference. This 2.5 day conference covers search, social, mobile, email & advertising in real life conference for smaller, independently minded agencies.

October 14-15, our Chief Thinking Officer, John Quarto-vonTivadar and others from FutureNow will be headed to the Googleplex  in Mountain View, California for the Google GAAC/WOAC annual meetings.

October 19-23, I’ll be headed back to Washington, DC for the not to miss eMetrics Marketing Optimization Summit.

We hope you can join us at any of these events.

August 10th-14th, I will be at Search Engine Strategies in San Jose. On top of my advisory board responsibilities, I will be doing a few sessions including an Extreme Makeover Session with my buddy Ethan Giffin from GrooveCommerce. You should enter to win a free makeover if you are planning on attending.

September 14th, I will be keynoting the Capterra Conference. I will be joined by some great friends and amazing speakers. Capterra, a website that connects buyers and sellers of business software, is presenting a two-day event that will bring marketing strategists and experts to Washington, DC to show you how to get the most out of your marketing efforts. You will have access to specialized presentations tailored to help software marketers attract more prospects to their websites and convert them to leads once they get there. The conference is September 13-15, 2009 at the Gaylord National Resort and Convention Center. Check out www.capterraconference.com for more information.

October 8th, join me in New York for free at Econsultancy’s Peer Summit. This is Econsultancy’s first major event in New York. I have spoken at their shows in London and they are just fabulous.

We are also planning on hosting several webinars in the late summer and fall. Stay tuned and I hope to see you soon.

Have a wonderful and safe 4th of July for those of you in the United States.

It’s a good thing there are two of us because on June 8th-9th you can meet me at Search Engine Strategies in Toronto and on June 9th, you can meet Jeffrey at the Yale Club in New York City, where he will be the keynote speaker at the OMMA Metrics and Measurement conference.

I’m already be meeting Dan – one of our OnTarget clients in Toronto, and even if you aren’t a client yet or you aren’t attending the conference, let me know because I would still enjoy meeting you. Feel free to call me directly at 718-560-3306.

On June 30th, we can meet virtually as I present “Landing Page Testing, Persuasion, and Conversion Essential” hosted by MarketMotive and Search Engine Strategies. Registration isn’t open yet, but you can keep an eye on it here.

We are also planning  a free webinar in June for those of you who have had your travel and training budgets cut. We’re debating between a seveal topics, but would rather have some direction from you as to what you would like us to cover. What can we help you with?

Join me and ClickZ’s Executive Editor Anna Maria Virzi on Wednesday, March 18, 2009 at 1:00 PM EST/10:00 AM PST.

Please register early.

Other events:

On March 3rd, also in New York, you can catch me at The “New” Rules of Engagement featuring Patti Freeman Evans of JupiterResearch. During this breakfast briefing we’ll discuss how retailers face unprecedented challenges in the health and future of their businesses: fickle consumer loyalty, ever-present competitive threats compounded by a recessionary economy – but what is the solution? Registration for this event is free courtesy of Bazaarvoice and RichRelevance.

March 29-April 1st you can meet our resident rocket scientist John Quarto-vonTivadar, what a treat . He’ll be in Toronto not for one, but two web analytics events. Meet him at the eMetrics Summit Toronto, where you can also hear from some of my friends including Jim Sterne, Jim Novo, Mitch Joel and Simon Rodrigue. You can also catch John, if you run quickly enough, at SMX Search Analytics where he’ll speak about the power of segmentation.

John and I would love to meet you in person. If you are going to attend any of these events please let us know so we can get a chance to chat in person.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are shown, and due to recent Adwords change it even determines if you can jump to the top of any search results page.

Understanding and managing Quality Score effects how you choose keywords, write text ads, and build landing pages. Knowing how your decisions impact Quality Score, and how Quality Score interacts with all the other controls you have in your accounts, can help you manage to greater PPC success

In this Webinar you’ll learn:
- exactly why the Quality Score in Adwords is so important,
- how Quality Score impacts the amount you spend and the amount you make from your PPC campaigns
- specific things you can do to drive the Quality Score higher for your keywords.

When: Tuesday, November 25, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About our Always Be Testing Webinars:

If you would like to view previous webinars please visit the Always Be Testing webinar archive.

For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing on testing calls to action and headlines. This month session will cover layout and design elements. Register today! Space is limited.

“Always Be Testing” Webinar Series is a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in it first-hand, offering the lastest tips and insights straight from Tom Leung, Google’s Business Product Manager.

“Landing Page Optimization: Layout and Design Elements” will be on September 29th, at 2:00pm EST and last about 30 minutes.

For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

Register for the event today (limited space available).

The Eisenbrothers are going to take 24 case-studies to the stars.You win. The Academy wins. Jeff and Bryan have 24 success stories for their new software. Keep reading.

Wizards of Web:
Three Perfect Days – Oct. 21-23, 2008
Plan, Measure and Achieve Your Online Goals and
Get $6,000 in free access to online website optimization software

Jeffrey and Bryan Eisenberg aren’t just going to tell you what to do. Their publicly-traded company, FutureNow (NASDAQ,) will provide you 90 days free access to an online marketing optimization system, their not-yet-released, state-of-the-art, web-based software application; a $6,000 value.

The Eisenbergs and their company have always been generous to the academy. Seating is limited to only 24 seats because $144,000 in optimization software access is all I had the courage to ask Jeff and Bryan to give away.

Not only will you get 90 days access to their state-of-the-art web-based optimization software, you’ll get 3 days with the program’s inventors, New York Times and Wall Street Journal bestselling authors Jeffrey and Bryan Eisenberg. They’ll help you better define your online goals and strategies so the new online software system works perfectly for you.

Do what they and their software tell you
and your website will become vastly more effective over the next 90 days.

The online marketing optimization program works this way:

You have goals for your online marketing: get more leads, drive traffic to your store, make more sales etc.

You have plans to achieve those goals: your website and your campaigns

You have people interacting with you online but not all of them do what you had hoped.

The difference between what people actually do and what you planned for them to do is measurable.

You define your goal and plan your strategy, implement, then we measure the actual results.

You’ll see exactly where the online shopper deviated from your plan.

We’ll give you actionable recommendations to get those people back on your plan.

We’ll prioritize those recommendations based on how impactful they are and by how many resources it will take you to accomplish them.

We’ll continue to do this together until you are reaching your goals.

That’s it. It’s simple, powerful and based on almost a decade of research and results.

What kind of results?

Amazing results. Nevertheless, success stories depend on two factors: the expert recommendations and your operational systems. That’s why FutureNow dove deep into its founders’ heads, the Eisenberg’s heads, to build a system that could make everyone successful even if they had very few resources to dedicate to online marketing optimization. The system, unlike traditional consulting, is based on only providing as many recommendations as you can digest.

Here is a sample of what these recommendations have done for other companies:

MaxEffect, a company that designs yellow page ads, was getting only 5-7 leads a month. Taking the Eisenberg’s advice immediately jumped them up to 30-40 leads a month.

Thingamajob.com, a technical recruiting company, increased their registrations by 81% after following the advice they were given by Jeff and Bryan in a single phone call.

Total Gym, an equipment company, was told to remove a single element from their web page. Their sales immediately increased by 39% as a direct result.

Those were small and medium-sized companies.
These are BIGGER ones:

Jigsaw Health, a nutritional supplement company recently featured in Inc. magazine, attributes their sales increase of 90% directly to following the Eisenberg’s advice.

Mattress Liquidators (now known as Nine Clouds), by making just a couple of simple changes suggested by the Eisenbrothers, increased their sales leads by 5100%. Yes, they’re now getting 51 times as many inquiries.

Overstock.com increased their sales volume by approx. 25 million dollars after doing just one thing Jeff and Bryan told them to do.

Acceller, a long time client, grew 2250% and landed on the Inc 500 list.

Attendance is Limited!

Jeff and Bryan are donating all proceeds from this class to help Wizard Academy.

You win, we win, everybody wins.

Opportunities like this do’t come along very often.

TUITION: $3,500
but easily worth $10,000
As always, Acadgrads get a 50 percent discount.
Seating will be strictly limited to just 24 firms.
The first 10 to register will receive 4 days and 3 nights in Engelbrecht House, Wizard Academy’s amazing student mansion.

You can register here.

Tough Times Call for Tough Measures

Economic problems continue to mount in the United States and the effect is being felt around the world. Consumers are spending less resulting in lower revenues. As a consequence marketing budgets are getting tighter. Now, more than ever, organizations must optimize their marketing efforts. More effective awareness generation, more powerful persuasion techniques, more consistent conversion rates and more repeat business are required to survive. The only way to manage is to measure and the most important metrics are at the top of the list in this presentation by my friend, founder of the eMetrics Marketing Optimization Summit and the Chairmanof the WAA, Jim Sterne.

Bryan will be moderating several sessions as well as presenting in two sessions.

Learn more about this event and save 10% when you register by using discount code FN10.

How do you do it right?

In this webinar Bryan Eisenberg will address:

• Where and how companies should begin testing
• How do you get corporate buy-in
• What exactly you should test
• Secrets to maximize returns on testing investment (tools, people and process)

Learn how you go from a culture of having to “always be right” to “always be testing.”

Sign up now and you can win 1 of 5 signed copies of Bryan Eisenberg’s new book, “Always be Testing: The Complete Guide to Google Website Optimizer.”

You can register for this webinar here.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore landing pages focusing on testing calls to action and headlines. register today! Space is limited.

“Always Be Testing” Webinar Series is a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in it first-hand, offering the lastest tips and insights straight from Tom Leung, Google’s Business Product Manager.

“Landing Pages: Headlines and Calls to Action Webinar” will be on August 27th, at 12:00pm EST and last 30 minutes.

For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

About the Series:
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn how to maximize their business’s Search Engine Marketing (SEM) opportunities, including Search Engine Optimization (SEO) and Paid Search advertising, in addition to staying informed of the latest industry, tools, and algorithm developments and solutions. This is the one event of the year you do not want to miss.

Our own, Bryan Eisenberg will be presenting at the Pay Per Conversation session on Monday with Google’s Brett Crosby. Immediately after the session, join Bryan and Brett for the launch and book signing of the Always Be Testing book.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in it first-hand, offering the lastest tips and insights straight from Tom Leung, Google’s Business Product Manager.

Our first webinar will be on July 9th, at 12:00pm EST and last 30 minutes. The subject we will be covering will be confidence and trust-building elements on landing pages.

For more details and to sign-up to attend, visit futurenowinc.com/abtwebinar.htm

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

Best Regards,
-Brian Bond
VP Marketing, FutureNow, Inc.

When: Wednesday, July 9, 2008 | 12pm EST

Where: Your computer

Why: Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

How much: It’s free, but space is limited so sign-up today!

What: From the SES Boston website:

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI.

The Call to Action Workshop includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this training will be your own Call to Action. This workshop will demonstrate how these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

When: Tuesday, June 24, 2008 | 8am – 5pm

Where: Seaport Hotel | Boston, MA

Why: People say a lot of crazy things. “Our conversion rate will never be higher than 3%” they say. “There’s no reason to optimize our current site when we plan on a redesign next year,” they insist. “The Red Sox will NEVER win another World Series,” they proclaim. If your website seems to be going through its Curse-of-the-Bambino era, maybe it’s time you spent a day with a conversion expert (and bona fide Sox fan!) who’s seen clients move virtual mountains online.

How much: Tickets for are $1,345 for this full-day event, but we’re biased and think it’s a bargain at any price, so you should click here for registration info.

What: From the SES Toronto website:

“If you have never attended a Search Engine Strategies event before, plan on being at SES Toronto 2008. Even SES Toronto alumni need to attend because this industry has reinvented itself and SES Toronto 2008 will be fine-tuned to the latest developments. Don’t be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing and optimization opportunities, stay informed.”

• Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan.
• Delivers real-time actionable information you need to grow your business through search engine marketing;
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves;
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing;
• Grants access to the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates

When: June 17-18, 2008

Where: Metro Toronto Convention Centre | Toronto, Ontario

Why: Because SES is always worth the trip, but especially this one since Bryan’s keynote address is rumored to be so powerful, so top secret, that he won’t even discuss it with his humble co-workers! He must have something serious up his sleeve to share with the online marketing community.

How much: Tickets for are $695 CDN for a single day or $1,295 CDN for both days, but you should still click here for registration info.

What: Shop.org’s 2008 Online Merchandising Workshop promises to…

“…pick up where our Marketing Workshop left off and deliver practical and tactical steps to create and execute a customer-centric merchandising strategy. We will bring together seasoned and successful eCommerce and multi-channel veterans and research analysts to examine in depth such topics as best practices in multivariate testing, innovations in product presentation, listening to your customers to determine the right product offering , industry trends in online merchandising, and the partnership that must be formed between merchandising and marketing teams for a retailer to be truly customer focused.”

When: July 14 – 16, 2008

Where: Hyatt Regency Huntington Beach Resort & Spa | Huntington Beach, CA

Why: Because the fabulous roster of speakers are sure to enlighten you with profitable insights on ecommerce website optimization, web design, tracking, and anything else that will help you get the best possible return on your e-tail investment. Besides, you’ll be at a stunning beach resort in sunny California and you are NOT going to miss out on that, are you?

How much: Tickets for this three-day event range between $625 – $1,125, depending on your level of involvement and how early you register.

What: From the event website:

Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $20 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.

Is it time to get your company up to speed?

This hands-on, intensive half-day seminar is designed to kick your paid search campaign performance into high gear. Led by authors and globally recognized speakers Andrew Goodman (Winning Results with Google AdWords) and Mona Elesseily (Mastering Panama).

A combination of the latest tips and techniques, insights into the principles driving profitable campaigns today, and hands-on custom workshop sessions using live campaigns. A small-group setting ensures personalized attention to your marketing objectives.

When: 9 a.m. – 1 p.m. EST | Thursday, May 15, 2008

Where:Westin Harbour Castle Hotel, Toronto, Ontario

Why: Because you’re responsible for online marketing campaigns and you’re looking to learn direct response methodologies as they’re manifested through keyword searches.

How much? Only $329 CDN, with a lot of bonus materials included. See the Page Zero event site for details.

What: From the event website:

Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified through books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” Ok, you get it. However, many exciting marketing tactics classified under these terms don’t always show measurable impact to the P&L. So we decided to pull together a group of 200 retailing and manufacturing executives — authors, researchers, designers and other thought leaders – to separate hype from ROI, once and for all. This is the “get down to brass tacks” learning event. We’re getting together to share how to turn customer conversations into measurable results. We’re getting together to help build your social commerce strategy.

Where: InterContinental Stephen F. Austin Hotel | Austin, TX

When: May 28, 2008 – May 30, 2008

Why: Because the list of guest speakers proves that the people at Bazaarvoice have some very smart friends, and you refuse to let them keep all of that insight to themselves. You’re sick of hearing people say “2.0″-this and “social”-that without any regard for what it will actually do for your business. Besides, it’s in Austin. Who wouldn’t want to go to Austin?

How much? $695 is a bargain for this five-star event. Visit SocialCommerceSummit.com for details.

What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.

In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!

Choose one seminar and save. Choose both and save big.

Persuasive Online Copywriting is co-led by two of our most popular writers, Holly Buchanan and Jeff Sexton. Learn how to make the words you use online more persuasive and speak to a variety of segments and customer motivations at the same time. Not only for copywriters, past guests for this class have included C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills. Packed with practical, real-world examples and “how to” exercises, the focus is on giving you simple-yet-effective techniques that you can implement right away to persuade visitors to take action. (Read more about this workshop.)

• Monday, June 2 | 9 am – 5:30 pm EST
  
• Only $695 until May 9th ($795 after)

Call to Action, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on the Eisenberg brothers’ best-selling book, “Call to Action: Secret Formulas to Improve Online Results.” You don’t need to be an expert in web analytics, web design, usability, social media, and search engine optimization to appreciate this seminar. Bryan will show you how Persuasion Architecture makes sense of these disciplines by merging your business goals with the goals of your visitors. If you want to boost online sales and conversion, this one’s for you. (Read more about this eye-opening course.)

• Tuesday, June 3 | 9 am – 5:30 pm EST
  
• Only $795 until May 9th ($895 after)

As an added bonus, Bryan will discuss themes from his forthcoming book, Always Be Testing.

When: June 2-3, 2008

Where: New York’s Hotel Pennsylvania | 401 Seventh Avenue at 33rd St. | New York, NY 10001

Why: Because you know that in order to get results like these, the words you use, how your website is structured, and knowing what to test is what makes all the difference. Besides, New York in June is a beautiful thing.

Early Bird Discount: Register here by May 9th to receive $100 off admission for each single seminar or $300 off when you register for both!

Group Discount: Want two or more of your staff to attend? No problem. Just register everyone at the same time and save $50 per additional person when you register.

Who: A variety of industry experts, including FutureNow’s Bryan Eisenberg, Alan Levy (BlogTalkRadio), Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), Ludo Collin (Starcut), Wil Tan (MojiPage), Phil Kemelor (Semphonic), Jennifer LeClaire (Conversion Press), Eric Hansen (SiteSpect), and more.

What: The Internet Marketing Conference (IMC) promises to bring some fresh thinking about mobile marketing to New York City this June. This conference is entirely dedicated to understanding how emerging mobile technologies will affect radio, reach, widgets, multivariate testing, location-based marketing, search, promotional marketing, web analytics, marketing strategy, and more.

You can talk, read e-mail, and send text and multimedia messages through the mobile, but is it possible to do more? The speakers at IMC New York 2008 will discuss the possibilities and limitations of reaching people on the move.

Join Bryan as he discusses themes from his forthcoming book, Always Be Testing, and how proven online marketing techniques can help maximize the return on your mobile investment.

When: June 4, 2008

Where: New York’s Hotel Pennsylvania | 401 Seventh Avenue (at 33rd St.) | New York, NY 10001

Why: Because, whether you like it or not, mobile delivery is the future and you need to be ready. Besides, we like New York in June. How about you?

How much? As an extra incentive for loyal Grok readers, the people at IMC have been kind enough to extend our conference discount to all of you. When you register, simply put in code “GDC” at checkout to receive 20% off your total conference price (the discount will be shown on the summary page, the last step before paying).

For more info, visit the IMC website.

What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”

The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating ad dollars among media, and trying to maximize new technologies — all at a time when consumers seem to find it easier than ever to bypass and ignore those efforts.

Today’s marketers are also being held to an unprecedented standard of accountability. The answer can’t be to A/B test everything and see what sticks. New York Times bestselling author, Bryan Eisenberg will show you a how to persuade these redefined customers as they ignore marketing.

When: May 14, 2008

Where: Head Office of the ICAO | 999, University Street | Montréal (Québec)

Why: Because you want to know more about the impact of social media and emerging technologies on your marketing strategies — and you’ve been looking for an excuse to visit Montréal.

How much? Only $ 395 CDN for the day. Other discounts apply. Visit the webcom Montréal site for details.

What: Join Bryan as he discusses themes from his forthcoming book, Always Be Testing.

From the eEmetics site: Companies realize how hard it is to drive more and more traffic to their websites. The rising costs of traffic places tremendous pressure on the landing page to convince visitors to take a desired action. Improving landing page conversion rates has become a key focus because even a slight improvement can dramatically boost profits. A/B or Multivariate testing has become a technical darling, but where do you begin? What exactly should you test? How do you get corporate buy-in? How do you maximize returns on testing investment? How do you go from a culture of having to “always be right” to “always be testing?”

Where: Palace Hotel, San Francisco, CA

When: Monday, May 5th | 1:30 – 2:30 pm PST

Why: Because you’ve realized that knowing what to test is more than half the battle. Is this something you can do on your own, or should you hire an optimization firm? That all depends on the time and resources you’re willing to put into it. But before you dive in with both feet, it’s smart to know what’s worth testing.

How much? Prices vary. Visit the eMetics Marketing Optimization Summit website for details.

Who

What: Want to improve your website’s performance? Interested in learning how to get the most out of Google’s free A/B and multivariate testing tool, Website Optimizer? This one’s for you.

In previous webinars (”Introduction to Website Optimizer” and “Creating and Launching Experiments“), the Google Analytics and Google AdWords teams have shown how to use the tool. But this time around, they’ll be delving into a more fundamental question: “What should I test?”

In recent articles, we’ve shown how testing can transform your site over time. Yet it doesn’t do much good just to know you should test. Without a clear hypothesis, it’s easy to lose track of your own guesswork. Knowing how to test a hypothesis is critical. So, by popular demand after many Website Optimizer users asked for more insight on what exactly they should test, Google has invited us — and all of you — to join them for this free tutorial.

During this online seminar, Tom and Bryan will:

• provide a brief introduction to Website Optimizer for newer users
• talk about testing best practices
• discuss some of the top elements to test on any webpage, and
• review top mistakes people make when developing new content to test.

Where: Your computer

When: Tuesday, March 11th | 9 – 10 am PST | 12 pm EST | 4 pm GMT

Why: Because you’ve reviewed Future Now’s 7 free resources to get you started with Website Optimizer, and, sure enough, you’re ready to get started — almost.

Is this something you can do on your own, or should you hire a website optimization firm? That all depends on the time and resources you’re willing to put into it. But before you dive in with both feet, it’s smart to know what’s worth testing.

Register for Free! Upon registration, Google invites you to submit specific topics you’d like Tom and Bryan to cover.

What: This seminar outlines todays most effective conversion rate marketing tactics. Discover how Persuasion Architecture™ methodology can help you get the most out of your web analytics, web design, usability, social media, information architecture, and search engine optimization efforts.

Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this seminar is your Call to Action.

Where: Embassy Suites San Francisco Airport — San Francisco, CA

When: Thursday, March 27 (8:30 – 5:00 PST)

Why: Because you know that to generate more sales, attract more leads, and reduce friction in the sales process, you need to help customers buy on their terms. This course will help you do all that, it’s only one day, and it’s in San Francisco.

More Info: Read more about this seminar and find out how to register today.

What: Learn from the experts about making your copy more persuasive and speak to all of your market segments. Not only for copywriters, past attendees include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills.

This one-day seminar is packed with practical real world examples and “how to” exercises. The focus is on giving you simple yet effective techniques that will improve your ability to sell online. The goal is to show attendees how to implement these techniques the very next day on their own websites.

A few of the Persuasive Online Copywriting topics we’ll cover…

• How writing for the Web is different from other mediums
• How to understand your audience
• Writing for diverse customer segments
• Proper Web layout
• Writing for the screen and formatting for maximum readability
• How to set a voice and tone that engages your visitors and helps them take action
• Writing effective navigational buttons and links to gain persuasive momentum
• How to write more persuasive product descriptions
• How to ensure your content is found via search engines

Where: Embassy Suites San Francisco Airport — San Francisco, CA

When: Friday, March 28 (8:30 – 5:00 PST)

Why: The surest way to improve your website’s conversion rate, average order value, number of leads generated, and even how it reflects your brand, is by improving your choice of words. If you want visitors to take the next step, you must persuade them — and to do that, you must understand how they wish to buy. This course will help you do all that, it’s only one day, and it’s in San Francisco.

More Info: Read more about the seminar and find out how to register today.