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FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

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FutureNow Event

Search Engine Strategies: San Jose

July 21st, 2008

This is the 10th Annual Search Engine Strategies (SES) event this August in San Jose, California. SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn…

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FutureNow Event

Free Webinar: FutureNow and Google Present “Always Be Testing”

June 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in…

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FutureNow Event

Search Engine Strategies Training, Boston

June 12th, 2008

SES BostonWho: Spend the day with FutureNow’s Chief Operating Officer and resident Bostonian, Howard Kaplan, as he guides you through our most popular crash course in online marketing optimization.

What: From the SES Boston website:

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing…

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FutureNow Event

Search Engine Strategies, Toronto

June 12th, 2008

ses toronto keynoteWho: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg will deliver a keynote address.

What: From the SES Toronto website:

“If you have never attended a Search Engine Strategies event before, plan on being at SES Toronto 2008. Even SES Toronto alumni need to attend because this industry has reinvented itself and SES Toronto 2008 will be fine-tuned to the latest developments. Don’t be left behind as your fellow marketers and SES Alumni…

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FutureNow Event Online Merchandising Workshop

June 6th, 2008 online merchandising workshop 2008Who: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg.

What:’s 2008 Online Merchandising Workshop promises to…

“…pick up where our Marketing Workshop left off and deliver practical and tactical steps to create and execute a customer-centric merchandising strategy. We will bring together seasoned and successful eCommerce and multi-channel veterans and research analysts to examine in depth such topics as best practices in multivariate testing, innovations in product presentation, listening to your customers…

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FutureNow Event

Page Zero “Winning the Paid Search Game” Seminar, Toronto

April 28th, 2008

page zero paid search seminar torontoWho: Page Zero’s Andrew Goodman and Mona Elesseily

What: From the event website:

Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $20 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.

Is it time to get your company up to speed?

This hands-on, intensive half-day seminar is designed…

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FutureNow Event

Bazaarvoice Social Commerce Summit, Austin

April 17th, 2008

Bazaarvoice Social Commerce SummitWho: Bryan Eisenberg (FutureNow), Josh Bernoff (Forrester Research), Kelley Mooney (Resource Interactive), Ze Frank (vlogger extraordinaire), Andy Sernovitz (Word of Mouth Marketing Association), Ed Keller (Keller Fay Group), Pinny Gniwisch ( and more!

What: From the event website:

Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified through books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” Ok, you get it. However, many exciting marketing tactics classified under these…

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FutureNow Event

Two FutureNow Seminars, 6/2-3 in New York City

April 14th, 2008

futurenow logoWho: Bryan Eisenberg, Holly Buchanan, Jeff Sexton and select members of the FutureNow team.

What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.

In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!

Choose one seminar and save. Choose both and save big.

Persuasive Online Copywriting is…

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FutureNow Event

IMC Mobile Marketing: The Next Evolution

April 11th, 2008

Who: A variety of industry experts, including FutureNow’s Bryan Eisenberg, Alan Levy (BlogTalkRadio), Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), Ludo Collin (Starcut), Wil Tan (MojiPage), Phil Kemelor (Semphonic), Jennifer LeClaire (Conversion Press), Eric Hansen (SiteSpect), and more.

What: The Internet Marketing Conference (IMC) promises to bring some fresh thinking about mobile marketing to New York City this June. This conference is entirely dedicated to understanding how emerging mobile technologies will affect radio, reach, widgets, multivariate testing, location-based marketing, search, promotional marketing,…

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