Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score - Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

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Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Page Optimization: Layout and Design Elements

When: Monday, September 29, 2008 | 2:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

July kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session covered improving landing pages focusing…

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Jeffrey and Bryan Eisenberg’s annual web class at Wizard Academy always overflows with more than 100 students. This year’s attendance will be limited to just 24.

The Eisenbrothers are going to take 24 case-studies to the stars.You win. The Academy wins. Jeff and Bryan have 24 success stories for their new software. Keep reading.

Wizards of Web: Three Perfect Days - Oct. 21-23, 2008 Plan, Measure and Achieve Your Online Goals and Get $6,000 in free access to online website optimization…

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at the Hilton Alexandria Mark Center 5000 Seminary Rd. Alexandria, VA 22311

Economic problems continue to mount in the United States and the effect is being felt around the world. Consumers are spending less resulting in lower revenues. As a consequence marketing budgets are getting tighter. Now, more than ever, organizations must optimize their marketing efforts. More effective awareness generation, more powerful persuasion techniques, more consistent conversion rates and more repeat business are required to survive.…

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Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales, companies begin to look for other solutions. The rising costs of directing traffic to a site places tremendous pressure on the “landing page” (where the site traffic arrives) to convince visitors to buy something.  Improving…

...continue to read "ElasticPath Webinar: I Know I Should Be A/B Testing But…"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

...continue to read "Free Webinar: August Session of “Always Be Testing” Webinar Series"

This is the 10th Annual Search Engine Strategies (SES) event this August in San Jose, California. SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn…

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Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in…

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Who: Spend the day with FutureNow’s Chief Operating Officer and resident Bostonian, Howard Kaplan, as he guides you through our most popular crash course in online marketing optimization.

What: From the SES Boston website:

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing…

...continue to read "Search Engine Strategies Training, Boston"

Who: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg will deliver a keynote address.

What: From the SES Toronto website:

“If you have never attended a Search Engine Strategies event before, plan on being at SES Toronto 2008. Even SES Toronto alumni need to attend because this industry has reinvented itself and SES Toronto 2008 will be fine-tuned to the latest developments. Don’t be left behind as your fellow marketers and SES Alumni…

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