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Grokcast

FutureNow Post
Wednesday, Sep. 24, 2008 at 6:48 am

Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com

September 24th, 2008

As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Mayer Gniwisch, President of Ice.Com and Diamond.com provides some practical advise on testing from the perspective of a retailer. Take some time to listen to my interview with Mayer. Mayer was kind enough to offer a discount for listeners: Save 20% at ice.com, just use code sam20 or save…

...continue to read "Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com"

FutureNow Post
Thursday, Sep. 11, 2008 at 5:37 am

Avinash Kaushik & Bryan Eisenberg Discuss Testing

September 11th, 2008

Testing Stinky As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Avinash Kaushik, Analytics Evangelist for Google, blogger at Occam’s Razor and author of the incredibly popular Web Analytics an Hour a Day is not to be missed. Take some time to listen to my interview with Avinash.

Click here to listen to Bryan Eisenberg chat with Avinash Kaushikmediaplayer.jpg

(To download…

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FutureNow Post
Tuesday, Aug. 26, 2008 at 8:04 am

Podcast Interview: Bernardo de Albergaria, VP of eCommerce, Citrix

August 26th, 2008

As part of the research for our latest book, Always Be Testing, we spent some time chatting with several people about testing and how testing lives in their corporate culture. This is one of my favorite interviews from the series. Take some time to listen to my interview with Bernardo de Albergaria, VP & GM of eCommerce, Citirix Online. He is responsible for selling products and the online experience for products like Gotomeeting and GotoMyPC.

Click here to listen to Bryan…

...continue to read "Podcast Interview: Bernardo de Albergaria, VP of eCommerce, Citrix"

Special Announcement
Monday, Aug. 25, 2008

Always Be Testing Webinar This Wednesday: Final Reminder

August 25th, 2008

Please join us this Wednesday, the 27th of August at 12pm EST, for our next installment of the Always Be Testing Webinar series. Bryan Eisenberg (my kid brother) , co-founder of FutureNow will be presenting along with Tom Leung, Product Manager for Google Website Optimizer.

During this session they’ll discuss optimizing headlines and calls to action and illustrate how to use these principles as they look at several case studies as well. Can’t make it at that time? If you register then you…

...continue to read "Always Be Testing Webinar This Wednesday: Final Reminder"

FutureNow Post
Friday, Aug. 1, 2008 at 5:57 am

Women and Search-an Interview with Gord Hotchkiss of Enquiro

August 1st, 2008

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss, President and CEO of Enquiro Research.

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well? …

...continue to read "Women and Search-an Interview with Gord Hotchkiss of Enquiro"

FutureNow Post
Wednesday, Sep. 5, 2007 at 2:19 pm

Grokcast: New Features on Google Website Optimizer

September 5th, 2007

In this edition of Grokcast, Google project manager Tom Leung is back* to tell us about some very cool new features and improvements to Google Website Optimizer, which announced its first major update today.

Tom speaks with GrokDotCom managing editor Robert Gorell about:

Success stories from companies of all sizes who’ve realized they can now improve their websites by testing (and for free!) Creative ways to use Google Website Optimizer to boost Conversion Rates and improve the visitor experience New features such as A/B testing, which…

...continue to read "Grokcast: New Features on Google Website Optimizer"

FutureNow Post
Thursday, Jul. 19, 2007 at 11:54 am

Grokcast: Arik Czerniak, Co-Founder of Metacafe

July 19th, 2007
FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)

July 5th, 2007

David Meerman ScottIn Part 2 of the interview — here’s Part 1 if you missed it — David Meerman Scott, author of The New Rules of Marketing & PR, speaks with Robert Gorell about how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. Real thought leadership doesn’t happen in a vacuum and, especially today, it’s important for your organization to tell its story–far beyond boring people with never-ending talk…

...continue to read "Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)"

FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)

July 5th, 2007

In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.

A renowned online thought leadership and viral marketing strategist, David’s blog WebInkNow.com is invaluable for anyone…

...continue to read "Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)"

FutureNow Post
Monday, Jun. 18, 2007 at 6:00 am

Grokcast: Interview with Google’s Web Evangelist Avinash Kuashik (Part 2)

June 18th, 2007

web_analytics_an_hour_a_day_sm.jpgIn part 2 of this Grokcast, Bryan Eisenberg speaks with Avinash Kaushik author of the recently released, Web Analytics An Hour A Day. You can listen here if you missed part 1 of this interview with Avinash, Google’s web analytics evangelist.

Part 2 of the interview focuses on:

The importance of process in web analytics. Avinash’s 2 rules of Web Analysis. How web analysts should spend their day. How to find your next great web analyst. The comment traits of great web analysts. Looking…

...continue to read "Grokcast: Interview with Google’s Web Evangelist Avinash Kuashik (Part 2)"

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