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Volume 100

FutureNow Article
Friday, Oct. 15, 2004

One of Yours?

October 15th, 2004

Think “personas” – grapple with the mindset and needs of your visitors to design a conversion process that satisfies everyone

A news clip just informed me: a phenomenal 80 percent of all purchasing decisions are made or influenced by women! I can’t actually verify that statistic for you (the talking head certainly sounded credible enough), but I can tell you that women - in one way, shape or form - are behind the majority of actions folks take on…

...continue to read "One of Yours?"

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