The first opportunity to see it is at the Direct Marketing Association’s Flagship Event, DMA08 Conference & exhibition – being held October 11 – 16 at the Las Vegas Convention Center in Las Vegas.

There is even a $150 discount to pass on to you to use for Conference Only registration and higher level registration packages. (Sorry, but the discount cannot be used for Pre/Post-Conference Only sessions, Exhibit Hall Only or Daily Passes).

To register for the conference, visit www.dma08.org. Please use discount code AN302 so you can get your $150 discount.

The second opportunity to see it in NYC on October 14th at the Search Engine Strategies 2008 Training. Sorry, no coupons at this time, but you can register here.

I’d happily pass out rules right and left on a silver platter. If only I could. But in our business, we live and breath the fine line between “best practices” and “principles.” If we didn’t, we couldn’t help you be effective in your online efforts.

Sometimes practice and principle are a comfortable fit. Sometimes they aren’t. What should you be doing on your Web site? You know I’m going to say, “That depends on the function and purpose of your site.”

So, cozy up folks; it’s time for a ponder. This particular ponder is brought to you courtesy of Linda Caroll. I’ll confess right now … I have a bone to pick with Ms Caroll. But by picking that bone, I hope to shed light on the nature of the choices every single one of us has to make when it comes to the design and development of our Web sites.

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Read the entire newsletter: Volume 101