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Volume 104

FutureNow Article
Saturday, Jan. 15, 2005

Words: One of Your Better Investments

January 15th, 2005

In this high-tech medium, your low-tech words will always give you the persuasive advantage

Everyone’s clambering for your development dollars – software systems guys, design guys, marketing guys, SEO guys, usability guys, information architecture guys. They’re all going to tell you their little piece of the pie is crucial to your success online. And they have a point … up to a point. I guarantee I have opinions on “the good, the bad and the ugly” in these subspecialties as they…

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