It’s not about your business category or whether your sale is or is not a considered purchase. It’s about your persuasive path!

I recently overheard a fellow talking about “the simplicity of the B2C sale.” He was comparing it to the complexity of the “considered purchase,” B2B sale. I had to chuckle, not at the thought one sale might be more complex than another, but at the thought that B2C sales, simply because they are B2C, are inherently less complicated. I…

...continue to read "Conversion and the Complexity of Your Sale"