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Volume 106

FutureNow Article
Tuesday, Mar. 1, 2005

The Forest for the Trees

March 1st, 2005

B2B or B2C, you persuade most effectively when you map their buying processes to your selling process

Okay B2B folks. Time to see the light. Time to challenge your perceptions of industry differences – when it comes to online persuasion, B2B is not substantively different from B2C. You sell; they buy; you’re most effective when your selling process pairs up perfectly with their buying processes. Whatever you’re doing out there in cyber space, you get that relationship right and you’ll persuade…

...continue to read "The Forest for the Trees"

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