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Volume 107

FutureNow Article
Tuesday, Mar. 15, 2005

Let Them Eat Cake

March 15th, 2005

Design your checkout process to Get The Cash today, tomorrow or even next week!

Question: When is your shopping cart not just a shopping cart? Answer: When your visitors use it as a comparative tool.If you’ve got the hang of personas and why they are critical to designing the persuasion architecture of your web site, then you have an understanding of the underlying premise: there is no average visitor. Everyone approaches the decision to buy in different ways. The customer-focused web site…

...continue to read "Let Them Eat Cake"

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