Volume 108
The Bottom-Line Value of Unique Numbers
Using unique “contact us” telephone numbers can help you track the impact of your multichannel efforts
Editing a book is a tough job. What goes in? What must you force yourself to leave out? Our new book on the ins and outs of conversion incorporates numerous conversion tips from specialists in the industry. Interspersed through the text, these little gems reinforce the “conversion perspective” and give you solid, actionable information as well as food for thought.
Unfortunately, some of those conversion tip contributions landed on the cutting room floor. But I don’t want you missing out on some excellent actionable advice, so here’s a tip that didn’t make it into our book.
If you are engaged in multichannel marketing, this tactic offers you a competitive edge and gives you a much more realistic picture of your online impact. Because you’d like to know what’s really going on behind the scenes, right?
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Read the entire newsletter: Volume 108
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Written by:The Grok
2 Specialist; 2 Customer-Friendly Conversion Tips
Shore up your Web site’s customer-friendly focus with these two strategies
A warning to those inclined to reminder me I’m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I’m part of a business here, too, you know). But fear not … with me you always get valuable somethings for nothing!
So, to whet your appetite and shore up your customer focus, I present two conversion tips that did make it into our new book, yours for free before the incredibly comprehensive, endlessly fascinating and phenomenally useful Call to Action hits the streets.
Read the rest of this article.
Read the entire newsletter: Volume 108
Related Posts:
Written by:The Grok
