Using unique “contact us” telephone numbers can help you track the impact of your multichannel efforts

Editing a book is a tough job. What goes in? What must you force yourself to leave out? Our new book on the ins and outs of conversion incorporates numerous conversion tips from specialists in the industry. Interspersed through the text, these little gems reinforce the “conversion perspective” and give you solid, actionable information as well as food for thought.

Unfortunately, some of those conversion tip contributions…

...continue to read "The Bottom-Line Value of Unique Numbers"

Shore up your Web site’s customer-friendly focus with these two strategies

A warning to those inclined to reminder me I’m being self-servingly promotional: I intend to continue being self-servingly promotional today (hey, I’m part of a business here, too, you know). But fear not … with me you always get valuable somethings for nothing!

So, to whet your appetite and shore up your customer focus, I present two conversion tips that did make it into our new book, yours for free before…

...continue to read "2 Specialist; 2 Customer-Friendly Conversion Tips"