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Volume 109

FutureNow Article
Friday, Apr. 15, 2005

Don’t Let Your Customers See Your Corporate Underpants

April 15th, 2005

Maintaining the look/feel accross your various online efforts promotes customer confidence and improves conversion

Are ours showing? We interrupt our regularly scheduled program for an offer we don’t want you to miss (I promise, my usual article follows – scroll down if you can’t wait for the corporate underpants discussion).Maybe we’re overcome by excitement … or maybe we need our heads examined. Whichever it is – and it’s probably both – we’ve put together a pre-release opportunity for you to…

...continue to read "Don’t Let Your Customers See Your Corporate Underpants"

FutureNow Article
Friday, Apr. 15, 2005

The Curse of Choice

April 15th, 2005

When the human brain can sift through dozens of choices in a fraction of a second, how do you ‘command’ choice?

And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s, who shared top-notch tips with us right and left.

We have called the confusion that results from the online tendency to offer every single option you can think of to your visitors “paralysis of analysis.” And yet, taking any action on a web site is an exercise…

...continue to read "The Curse of Choice"

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