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	<title>FutureNow&#039;s GrokDotCom / Marketing Optimization Blog &#187; Volume 109</title>
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		<title>Don&#8217;t Let Your Customers See Your Corporate Underpants</title>
		<link>http://www.grokdotcom.com/2005/04/15/dont-let-your-customers-see-your-corporate-underpants/</link>
		<comments>http://www.grokdotcom.com/2005/04/15/dont-let-your-customers-see-your-corporate-underpants/#comments</comments>
		<pubDate>Fri, 15 Apr 2005 07:04:26 +0000</pubDate>
		<dc:creator>The Grok</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Call to Action]]></category>
		<category><![CDATA[GrokDotCom Newsletter]]></category>
		<category><![CDATA[Volume 109]]></category>

		<guid isPermaLink="false">http://67.59.138.131/2005/04/15/dont-let-your-customers-see-your-corporate-underpants/</guid>
		<description><![CDATA[<p><em>Maintaining the look/feel accross your various online efforts promotes customer confidence and improves conversion</em></p>
<p>Are ours showing? We interrupt our regularly scheduled program for an offer we don’t want you to miss (I promise, my usual article follows &#8211; scroll down if you can&#8217;t wait for the corporate underpants discussion).Maybe we’re&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><em>Maintaining the look/feel accross your various online efforts promotes customer confidence and improves conversion</em></p>
<p>Are ours showing? We interrupt our regularly scheduled program for an offer we don’t want you to miss (I promise, my usual article follows &#8211; scroll down if you can&#8217;t wait for the corporate underpants discussion).Maybe we’re overcome by excitement … or maybe we need our heads examined. Whichever it is – and it’s probably both – we’ve put together a pre-release opportunity for you to acquire not one, not two, but <a class="external" href="http://www.calltoactionbook.com/">three copies of our new book</a>, <em>Call to Action</em>, for the price of one (we’ll even ship them to you at no charge if you are in the US).<span class="superscript">1  </span>You should see the look on our accountant’s face!</p>
<p>We’re doing this to thank our loyal readers and followers. And, as Roy Williams explains in his recent Monday Morning Memo, we want to <a class="external" href="http://www.wizardacademy.com/showmemo.asp?ID=235">orchestrate some major buzz</a>.</p>
<p><a href="http://www.grokdotcom.com/topics/underpants.htm">Read the rest of this article</a>.<br />
<a href="http://www.grokdotcom.com/Volumes/Volume04-15-05.htm">Read the entire newsletter: Volume 109</a></p>
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		<title>The Curse of Choice</title>
		<link>http://www.grokdotcom.com/2005/04/15/the-curse-of-choice/</link>
		<comments>http://www.grokdotcom.com/2005/04/15/the-curse-of-choice/#comments</comments>
		<pubDate>Fri, 15 Apr 2005 07:03:13 +0000</pubDate>
		<dc:creator>The Grok</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[GrokDotCom Newsletter]]></category>
		<category><![CDATA[Psychographics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Volume 109]]></category>

		<guid isPermaLink="false">http://67.59.138.131/2005/04/15/the-curse-of-choice/</guid>
		<description><![CDATA[<p><em>When the human brain can sift through dozens of choices in a fraction of a second, how do you &#8216;command&#8217; choice?</em></p>
<p>And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s <a class="external" href="http://www.psychotactics.com/">PsychoTactics.com</a>, who shared top-notch tips with us right and left.</p>
<p>We have called the confusion that results from&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><em>When the human brain can sift through dozens of choices in a fraction of a second, how do you &#8216;command&#8217; choice?</em></p>
<p>And then there’s the talented, hilarious Sean D’Souza, guiding force behind New Zealand’s <a class="external" href="http://www.psychotactics.com/">PsychoTactics.com</a>, who shared top-notch tips with us right and left.</p>
<p>We have called the confusion that results from the online tendency to offer every single option you can think of to your visitors “paralysis of analysis.” And yet, taking any action on a web site is an exercise in making a choice. So how can you make it easier for folks to choose?</p>
<p><a href="http://www.grokdotcom.com/topics/curseofchoice.htm">Read the rest of this article</a>.<br />
<a href="http://www.grokdotcom.com/Volumes/Volume04-15-05.htm">Read the entire newsletter: Volume 109</a></p>
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