Volume 110
Calls-to-Action, Points-of-Resolution and Resolving Doors
Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process
I could see you nodding your heads when I discussed the need to marry your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”
You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade action. Hyperlinks that answer the questions your visitors ask by providing relevant information. Hyperlinks that allow buying to co-exist happily with selling. Hyperlinks that establish and sustain persuasive momentum.
So let me introduce you to the hyperlinking strategy that is the backbone of a persuasive Web site.
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Written by:The Grok
Are You Asking the Right Question?
The key to dramatically improving your conversion rate lies in helping your visitors “buy better”
It’s official. Call to Action, our anthology on conversion rate marketing, has hit the streets. Snag your copy from your vender of choice: Amazon or Barnes and Noble.In keeping with recent articles in which I’ve shared tips that didn’t make it into our new book (my utterly devious strategy for encouraging you to discover what did), I offer you this from usability guru Jared Spool, the guiding force behind User Interface Engineering. Trust me; Jared’s tip is no throw-away. It gets at the philosophical heart of improving your conversion rates.
Jared writes:
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Written by:The Grok
