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Volume 110

FutureNow Article
Sunday, May. 15, 2005

Calls-to-Action, Points-of-Resolution and Resolving Doors

May 15th, 2005

Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process

I could see you nodding your heads when I discussed the need to marry your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”

You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade…

...continue to read "Calls-to-Action, Points-of-Resolution and Resolving Doors"

FutureNow Article
Sunday, May. 1, 2005

Are You Asking the Right Question?

May 1st, 2005

The key to dramatically improving your conversion rate lies in helping your visitors “buy better”

It’s official. Call to Action, our anthology on conversion rate marketing, has hit the streets. Snag your copy from your vender of choice: Amazon or Barnes and Noble.In keeping with recent articles in which I’ve shared tips that didn’t make it into our new book (my utterly devious strategy for encouraging you to discover what did), I offer you this from usability guru Jared Spool, the guiding…

...continue to read "Are You Asking the Right Question?"

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