FutureNow's GrokDotCom / Marketing Optimization Blog » Volume 111 http://www.grokdotcom.com Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 20 Nov 2009 16:12:21 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Keyword Metrics and Accountability http://www.grokdotcom.com/2005/05/15/keyword-metrics-and-accountability/ http://www.grokdotcom.com/2005/05/15/keyword-metrics-and-accountability/#comments Sun, 15 May 2005 07:09:51 +0000 The Grok http://67.59.138.131/2005/05/15/keyword-metrics-and-accountability/ The “average time on site” metric helps you evaluate the effectiveness of your keywords

What do you think of when someone drops “keyword” into the conversation? I immediately start seeing dogs going at each other demolition derby style – a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.But…

]]> The “average time on site” metric helps you evaluate the effectiveness of your keywords

What do you think of when someone drops “keyword” into the conversation? I immediately start seeing dogs going at each other demolition derby style – a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks contributed this information about the “average time on site” metric for our book, Call to Action.

John writes:

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]]> http://www.grokdotcom.com/2005/05/15/keyword-metrics-and-accountability/feed/ 0 Evict the Devils in Your Details http://www.grokdotcom.com/2005/05/15/evict-the-devils-in-your-details/ http://www.grokdotcom.com/2005/05/15/evict-the-devils-in-your-details/#comments Sun, 15 May 2005 07:08:09 +0000 The Grok http://67.59.138.131/2005/05/15/evict-the-devils-in-your-details/ Reinforce persuasive momentum by redefining the implications in your tactics

Creating a mean, green conversion system based on the principles of Persuasion Architecture requires looking at your project from every angle: the big picture that shapes how you approach your project to the nuts-and-bolts picture that influences your tactical choices.

In our…

]]> Reinforce persuasive momentum by redefining the implications in your tactics

Creating a mean, green conversion system based on the principles of Persuasion Architecture requires looking at your project from every angle: the big picture that shapes how you approach your project to the nuts-and-bolts picture that influences your tactical choices.

In our just-released Call to Action, we organize the big picture into the key categories that make up persuasive design: planning, structure, momentum, communication and value. Within these categories, we expand on perspectives and tactics that will help you make a difference in your bottom line.

From the repository of tips that industry specialists gave us (you’ll find them woven throughout the book), I offer, for your reading delectation, these tactics from our own Dave Cadoff, a big-picture dude who wants to make sure you aren’t undermining your carefully crafted persuasive momentum.

Time to send the devils who reside in your details packing!

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