Volume 112
3 Tips for Great Web Content
Improve the quality of your content by writing with links, metadata and your customers’ tasks in mind
I was talking to a Web person the other day about copy. I asked if his site incorporated important keywords in the copy and linked those keywords to relevant pages, these being tactics that benefit both conversion and search engine rankings. “Um, no,” he replied. “Our SEO guy is on top of things. And we’ve totally revamped our navigation system. We want to avoid the cheesy look.” To which I replied, “You do want to sell, right?”Folks, this is not a print world, and your visitors interact very differently with your online content than they would if they had one of your brochures in hand. The critical concept here is INTERACT. And to promote interaction, you have to keep visitors engaged. You do that through relevance.
Read the rest of this article.
Read the entire newsletter: Volume 112
Related Posts:
- No Related Posts
Written by:The Grok
The Blog Does Business
The hows and whys of incorporating a business blog into your online conversion strategies
Wondering if all the hoopla about blogging really has anything to offer you, the serious business person out there in cyberspace trying to maximize your conversion potential? Then let me put it this way. Want to leverage the power of online content to boost your market exposure or augment your relationships with customers or improve your search engine visibility?
I asked Amanda Watlington, PhD, co-author of Business Blogs: A Practical Guide, to explain the blog-business-and-you connections that can help you make blogging a valuable channel for online persuasion.
So when is a blog more than the sum of its parts? Grab your imagination for this ride!
Read the rest of this article.
Read the entire newsletter: Volume 112
Related Posts:
Written by:The Grok
