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Volume 112

FutureNow Article
Wednesday, Jun. 1, 2005

3 Tips for Great Web Content

June 1st, 2005

Improve the quality of your content by writing with links, metadata and your customers’ tasks in mind

I was talking to a Web person the other day about copy. I asked if his site incorporated important keywords in the copy and linked those keywords to relevant pages, these being tactics that benefit both conversion and search engine rankings. “Um, no,” he replied. “Our SEO guy is on top of things. And we’ve totally revamped our navigation system. We want to avoid…

...continue to read "3 Tips for Great Web Content"

FutureNow Article
Wednesday, Jun. 1, 2005

The Blog Does Business

June 1st, 2005

The hows and whys of incorporating a business blog into your online conversion strategies

Wondering if all the hoopla about blogging really has anything to offer you, the serious business person out there in cyberspace trying to maximize your conversion potential? Then let me put it this way. Want to leverage the power of online content to boost your market exposure or augment your relationships with customers or improve your search engine visibility?

I asked Amanda Watlington, PhD, co-author of Business…

...continue to read "The Blog Does Business"

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