FutureNow's GrokDotCom / Marketing Optimization Blog » Volume 113 http://www.grokdotcom.com Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 20 Nov 2009 16:12:21 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Making Numbers Work for You http://www.grokdotcom.com/2005/06/16/making-numbers-work-for-you/ http://www.grokdotcom.com/2005/06/16/making-numbers-work-for-you/#comments Thu, 16 Jun 2005 07:14:40 +0000 The Grok http://67.59.138.131/2005/06/16/making-numbers-work-for-you/ Three conversion metrics tips that help you optimize your online efforts

Gone are the rose-colored-glasses days of “Gee Whiz.” Return on investment is the imperative. Your bottom line depends on your ability to market intelligently. And your ability to market intelligently depends on the accountability you design into your online efforts.…

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Gone are the rose-colored-glasses days of “Gee Whiz.” Return on investment is the imperative. Your bottom line depends on your ability to market intelligently. And your ability to market intelligently depends on the accountability you design into your online efforts. As Jim Sterne of Target Marketing wrote for us, “There is no such thing as a perfect website, there is only … change. Do not expect to ever reach the final version of your site. You want people to buy? Keep trying things and measuring the results.”The underlying beauty of a conversion system based on the principles of Persuasion Architecture lies in its accountability. For Call to Action, Jason Burby, Director of Web Analytics for Zaaz, offered these “number tactics” to help you shape the accountability of your conversion system.

Jason writes:

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]]> http://www.grokdotcom.com/2005/06/16/making-numbers-work-for-you/feed/ 0 Relevance Rules! http://www.grokdotcom.com/2005/06/15/relevance-rules/ http://www.grokdotcom.com/2005/06/15/relevance-rules/#comments Wed, 15 Jun 2005 07:13:22 +0000 The Grok http://67.59.138.131/2005/06/15/relevance-rules/ Make sure you’re delivering relevance – blissful, utterly reassuring, confidence-building, persuasive relevance – at every turn

I got everybody here one of those desk plaques extolling the critical value of communicating benefits rather than features. Now I’m planning one that goes something like this: Relevance Rules!

If you can’t deliver relevance to…

]]> Make sure you’re delivering relevance – blissful, utterly reassuring, confidence-building, persuasive relevance – at every turn

I got everybody here one of those desk plaques extolling the critical value of communicating benefits rather than features. Now I’m planning one that goes something like this: Relevance Rules!

If you can’t deliver relevance to your visitors at every turn, how do you expect them to stay engaged with you? Irrelevance persuades no one.

And yet, irrelevance abounds in cyberspace. It’s one of the top reasons behind stunningly crummy conversion rates. Let me show you what I mean.

Let’s get a handle on this relevance thing by looking at the absurd end of the continuum. Imagine a live chat session between me and a customer service representative:

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