Now-immortalized words on how to prioritize your marketing efforts

Once upon a time there was First Marketing Dude, and he told First Business Owner Dude, “You know, you get 2 sales out of every 100 people who walk in here, so why don’t we bring in 1000?” Since then, billions of dollars have been wasted on advertising and marketing models that miss the mark. In our more charitable moments, we’d like to drop-kick First Marketing Dude out of the stadium. Send…

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The success of your online word-of-mouth efforts begins with offering substance and value

Online advertising costs are orbiting. The rules for maximizing your online advertising efforts change faster than the wind direction. Optimizing your search engine rankings requires careful attention to the evolving algorithms, and you have to dig deep and persevere to “own” the critical keywords that improve your visibility.

You simply can’t ignore this stuff if you want to succeed online. But what wouldn’t you give for a nice, inexpensive,…

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