A do-it-yourselfer applies tactics from Call to Action to improve his site’s conversion rate

Cale Bergh was definitely minding his own business when he took our advice and buried his nose in Call to Action. Then, book in hand, he took a hard-eyed squint at his under-converting online baby (FormulaZone) and started to perform magic.1Constrained by a limited budget, Cale identified several critical areas he could easily and inexpensively influence. In a mere nine days, this do-it-yourselfer more than doubled…

...continue to read "Call to Action in Action!"

Shape the online tools that encourage your visitors and customers to market on your behalf

You’ve got yourself a stellar online experience, a mean, green construction of persuasion architecture that meets your visitors’ needs in all possible ways – for viral stuff to work, you have to begin with substance and value. Now you’re ready to encourage your visitors to become word-of-mouth marketers, spreading your glory deeper into cyberspace.

Most people who are pleased with you and your product or service are…

...continue to read "Viral Marketing Online II: How to Spread the Bug"