A do-it-yourselfer applies tactics from Call to Action to improve his site’s conversion rate

Cale Bergh was definitely minding his own business when he took our advice and buried his nose in Call to Action. Then, book in hand, he took a hard-eyed squint at his under-converting online baby (FormulaZone) and started to perform magic.1Constrained by a limited budget, Cale identified several critical areas he could easily and inexpensively influence. In a mere nine days, this do-it-yourselfer more than doubled his site’s conversion rate!

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Read the entire newsletter: Volume 115

Related Posts:

• Are You a Call to Action Lefty?
• Conversion versus Persuasion: What's Your Challenge?
• Fix the Holes!
• 2 Specialist; 2 Customer-Friendly Conversion Tips
• "Click Here" Works (Better Than Other Generic Terms)

Shape the online tools that encourage your visitors and customers to market on your behalf

You’ve got yourself a stellar online experience, a mean, green construction of persuasion architecture that meets your visitors’ needs in all possible ways – for viral stuff to work, you have to begin with substance and value. Now you’re ready to encourage your visitors to become word-of-mouth marketers, spreading your glory deeper into cyberspace.

Most people who are pleased with you and your product or service are happy to spread the word. You just have to make sure you ask them to do this by providing the opportunity. The opportunity you provide is a call to action.

Read the rest of this article.
Read the entire newsletter: Volume 115

Related Posts:

• Spirit Air: You Don't Have to Turn on the Red Light
• Going Nuts Over Viral Marketing & Word-of-Mouth
• Not Everyone Can Withstand Transparency
• How Transparent is Your Business?
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