FutureNow's GrokDotCom / Marketing Optimization Blog » Volume 116 http://www.grokdotcom.com Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 20 Nov 2009 16:12:21 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Use Personas to Increase Conversion rates http://www.grokdotcom.com/2005/08/15/use-personas-to-increase-conversion-rates/ http://www.grokdotcom.com/2005/08/15/use-personas-to-increase-conversion-rates/#comments Mon, 15 Aug 2005 07:20:43 +0000 The Grok http://67.59.138.131/2005/08/15/use-personas-to-increase-conversion-rates/ Structuring your site to answer the questions your individual vistors ask dramatically increases your conversion rate

Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.

The task each of these four…

]]> Structuring your site to answer the questions your individual vistors ask dramatically increases your conversion rate

Dan Trump, Felicity Green, Vida Blue and Michael Matters are taking a business trip to Chicago and need to book a room for four nights, from September 25 through 28.

The task each of these four individuals is trying to accomplish is the same. But, hey, these are four individuals! Think they’re going to solve their problem the exact same way? Think they define “comfort” the exact same way or even ask the exact same questions?

Each is about to check out Wyndham’s Web site to see if that hotel is right for them. Let’s take a peek at what happens.

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