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Volume 118

FutureNow Article
Saturday, Oct. 1, 2005

What Exactly is a Scenario?

October 1st, 2005

Toward a definition that meets the needs of marketing, analytics and customers

‘Scenario’ is making its way into more and more conversations these days. You’d like to wrap your mind around this concept, ’cause you have the sense it’s the essence of how you construct your online experience (and you’re right!). But depending on who you ask, you get a entirely different answer to the question, “What exactly is an online scenario?”So join me for another installment in my “What Exactly…

...continue to read "What Exactly is a Scenario?"

FutureNow Article
Saturday, Oct. 1, 2005

Good Copywriters Are …

October 1st, 2005

A baker’s dozen of essential qualities for marketers and copywriters alike

“What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. And we’ve got answers like Carters proverbially had liver pills. You can read them. You can come listen to them. (Answers, that is. Not pills.)

“Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So…

...continue to read "Good Copywriters Are …"

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