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Volume 121

FutureNow Article
Thursday, Dec. 1, 2005

Men are from CNet, Women are from iVillage

December 1st, 2005

Dig below the surface of gender findings if you really want to woo women online

Do men and women behave differently on the Internet?”Yes,” say several reports released this year.

In August, Forrester Research published the report, “Men Are From CNET, Women Are From iVillage – Gender Roles Persist Even As The Technology Adoption Gap Closes.”

Here are some key findings from the report:

Finding 1: Men Value Technology More Than Women Finding 2: Men Are More Active Online Finding 3: Men Outdo Women…

...continue to read "Men are from CNet, Women are from iVillage"

FutureNow Article
Thursday, Dec. 1, 2005

An Outsider’s Perspective on Your Web Site

December 1st, 2005

How to begin evaluating your Web site’s conversion system

Today I am interviewing Joshua Hay, one of our Conversion Analysts, about the value of an outside perspective when it comes to evaluating your Web site. He’s a member of our team who performs Real World Sales Analyses, assessments that evaluate a Web site’s conversion system.Here’s your chance to get inside the mind of someone who spends most of his day analyzing site after site, evaluating the inner workings and identifying both…

...continue to read "An Outsider’s Perspective on Your Web Site"

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