Questions? (877) 643-7244

Volume 123

FutureNow Article
Sunday, Jan. 15, 2006

Does Your Website Stink?

January 15th, 2006

Evaluate whether your site preserves the scent trails your customers want to follow

Every time customers initiate a search, they’re sniffing for scent. People hunting for data on the web behave remarkably like animals sniffing out prey. It’s the most effective means of finding a teeny-weeny squirrel in awfully biggish forest.

Preserving and creating intentional scent trails on your site translates to improved ROI for your paid and organic search terms. How well does your site preserve the scent trails your visitors…

...continue to read "Does Your Website Stink?"

FutureNow Article
Sunday, Jan. 15, 2006

Word of Mouth Meets the Internet

January 15th, 2006

Learn how to harness the power of old-fashioned word-of-mouth marketing in cyberspace

Time to start gathering around those virtual fences, o dearly beloved reader – that’s where a lot of marketing action is taking place. Word of mouth, the oldest form of marketing, is shaping up to be the most talked-about trend of 2006. Forward-thinking brands are already racing to encourage and harness consumer-generated media to drive greater business impact.

The proof that word of mouth has hit the mainstream? As Pamela…

...continue to read "Word of Mouth Meets the Internet"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: