Breaking your promises and forcing customers to think like you makes for poor conversion practice

Sometimes you go to a website and you just know the business hasn’t got a clue. They’re doing everything so wrong, you don’t even know where to start. There are also those times you go to a site and think, on first inspection, that things look pretty good.Until you start dealing with the site’s process. In that moment you realize appearances can be deceiving. That’s why,…

...continue to read "Didn’t You Say This was on Sale?"

Avoid the shabby practices that drive your customers nuts – and away

Ever since the dawn of time … well, okay, March 15, 2000 … I’ve been saying “Don’t do it” when it comes to those irritating online practices that send your visitors scurrying for your competitors. I’ve told you they’ll bail on you, and that bailing once is usually the same as bailing forever. You tick off a visitor, and they don’t come back to let you do it again.

Thing is,…

...continue to read "What Visitors Find Annoying"