Volume 125
The Sense of Scent
Establishing and maintaining a scent trail is essential to providing persuasive momentum
Kudos to my heroine and comrade-in-words, Holly Buchanan, who recently presented an electrifying Shop.org teleseminar on persuasive online copywriting. We were reading through the impressive feedback when I came across this: “I would have liked more examples of scent.”Holly and I looked at each other (she still isn’t sure which of my eyes to gaze into), and smiled. What seems so obvious to us obviously isn’t obvious to others.
So I want to be crystal clear about scent, because scent is important. Understanding what it is and how to maintain it is critical to the success of your persuasive mission. Let’s start sniffing.
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Written by:The Grok
The Cooperative Marketing Waggle
What the honeybee’s Waggle Dance and word-of-mouth marketing have in common—and how to promote it
When we talk about scent, we’re talking about setting up a trail of relevance. And as we are all (sometimes painfully) aware, businesses aren’t the sole creators of what folks find relevant. In fact, focused on maintaining the rosy frontal view for their products and services, businesses are not always considered the most credible resources for either relevance or truth.
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Read the entire newsletter: Volume 125
Related Posts:
Written by:The Grok
