Understanding the complexity of your sale helps you design better personas and scenarios

Around here, we rarely worry about whether a client’s business is B2B or B2C or any flavor in between. Because any “sale” takes place largely within the context of a customer’s buying decision process, we look instead at how customers view the complexity of the sale.This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of…

...continue to read "Complexograms: Thumbnail Sales Portraits of Your Personas"

Is mind mapping for you? If so, then this is our favorite software!

And now for something completely different.

We do a lot of brainstorming … projects, problems, reports, how to communicate a difficult idea. And we’re pretty visual folks around here; we work best when we can “see” how our thoughts relate.

A while back, I wrote an article about the top ten application toolsthat consistently made our day. MindJet’s MindManagerwas (and still is) on the list. It’s the tool that lets…

...continue to read "A Tool for How the Mind Works"