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Volume 127

FutureNow Article
Saturday, Apr. 1, 2006

Persuasive Online Hype in Action

April 1st, 2006

Hype-y online copy only persuades your visitors to say goodbye

As sound-bites and sight-bites rain down like those proverbial cats and dogs (maybe worse!), folks are becoming hypersensitive to hype. Collectively, we are just not buying it.1 Yep, our bullshit meters are meticulously calibrated to ring when messaging sounds over-the-top, and we stand only too ready to believe that if it sounds (or looks) too good to be true, it probably is.Hype lives in your copy, in words that beg comparison…

...continue to read "Persuasive Online Hype in Action"

FutureNow Article
Saturday, Apr. 1, 2006

Dishing Out What the Customer Really Wants

April 1st, 2006

Writing persuasive online copy begins with understanding the questions your customers want answered

The purpose of persuasive online copy is to present information that offers your customers relevant answers to the questions they are asking and motivates them to move forward in your conversion process. I can’t shout this loud enough: YOUR ONLINE COPY IS CRITICAL!

We’ve just been talking about Dish Network, a company that competes with cable for the high definition television audience (among others). Up against cable, Dish is…

...continue to read "Dishing Out What the Customer Really Wants"

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