Volume 128
Montreal What Where Huh?
In keywords searches, your customers identify the scent trail they want to follow – it’s up to you not to blow it off
Let’s say you live in Montreal, and you’re desperate to move up a rung or two on the apartment ladder. You open your search engine and type in some words that reflect what you hope to accomplish. Something like “rent montreal apartment.”That’s just what my friend Melissa Burdon, a Conversion Analyst with Future Now, Inc., did. In under a second, she was staring at over a million results and some pay-per-clicks.
What happened next should give you some serious food for thought when it comes to how you handle the concept of scent in your search engine marketing!
Read the rest of this article.
Read the entire newsletter: Volume 128
Related Posts:
Written by:The Grok
The Great Debate: or “When All You Have is a Reporter, Every Analysis Looks Like a Nail”
In the Visits/Visitors debate, side with Unique Visitors
Analysis doesn’t happen in a vacuum. And as we’ve said a thousand times: you can torture the numbers to confess to … uh, we mean, rationalize … just about anything.
Matt Belkin of Omniture blogged recently about the differences between Visits and Unique Visitors as they relate to measuring reach and as they factor into the Conversion Rate formula. Matt argues that Conversions per Visit is more important than Conversions per Unique Visitor. We occasionally see our own clients make this sort of slip-up, so it’s worth examining the merits of the argument.
Read the rest of this article.
Read the entire newsletter: Volume 128
Related Posts:
Written by:John Quarto-vonTivadar
