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Volume 132

FutureNow Article
Monday, Jun. 12, 2006

How Verbs Help You Convert

June 12th, 2006

Use verbs to connect your customers with the emotional dimensions that persuade them to take action

There’s nothing quite like a verb! Verbs represent action and movement; they are about doing. Even more important, they allow you to see yourself doing.We’ve talked extensively about how you must connect your customers to an emotional reality in which they can see themselves enjoying the benefits of what you have to offer, and in which they can see themselves taking the action you want…

...continue to read "How Verbs Help You Convert"

FutureNow Article
Monday, Jun. 12, 2006

Are You Still Waiting for Your Cat to Bark?

June 12th, 2006

Waiting for Your Cat to Bark? offers an integrated solution for businesses that want to succeed in today’s experience economy

When Pavlov trained his lab dogs to salivate on command of a ringing bell, he inadvertently set the stage for over a century’s worth of conditioning-based consumer messaging. In the early decades of the 20th century, characters such as J. B. Watson and Edward Bernays “proved” that when businesses rang the right bell the right number of times, they could conjure…

...continue to read "Are You Still Waiting for Your Cat to Bark?"

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