Volume 135
When Shopping Carts Aren’t Your Thing
Solve the dilemma of complex B2B sales and lead-generation processes with personas
Online sales are growing, but the Internet still influences a lot more sales offline than it does online! Think Persuasion Architecture is simply for sweaters and backpacks?Maybe you know WebEx? It’s a great business solution for powering online meetings , web conferencing, teleconferencing , conference calling, and video conferencing services. They don’t do shopping carts. The basic sales goal on the WebEx site is to persuade the customer to contact sales. In short, the WebEx site is a persuasive lead-generation tool.
To demonstrate the power of Persuasion ArchitectureTM, we worked with WebEx to modify an existing scenario for free trials. We identified six personas and created a new free trial persuasion scenario.
We increased lead revenue for that scenario by 7 figures.
You can pick your jaw up off the table now. It’s within your power to do this too!
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Read the entire newsletter: Volume 135
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Written by:The Grok
But We Don’t Sell on the Web: At Least 8 Things You Can Learn from Waiting for Your Cat to Bark?
The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies
The fact that your products or services aren’t suited to shopping carts doesn’t mean the Web shouldn’t be a focus for implementing your business strategies.In an emerging media and experience-based economy, the Web is the glue that binds a business’s multi-channel marketing efforts. Today, the Internet plays a critical role in how customers perceive brand, shape their buying decisions, and evaluate their experiences-even before you’ve ever sold them anything.
Read the rest of this article.
Read the entire newsletter: Volume 135
Related Posts:
Written by:The Grok
