Volume 136
The Transparency Imperative: Moving Beyond the Suggestion Box
Your business can use transparency to its advantage, turning ordinary customers into tireless advocates for your brand
Do you ever get annoyed when a business’s online communications are as poor, if not worse, than their offline customer service? One of the most sacred promises of the Internet is that we have the power to chat with total strangers, regardless of how fragmented the information or disproportionately strong the opinion, to piece together the bigger picture about a given experience anytime, anywhere. Access to third-party information is always a good thing for any current or would-be customer; it’s the quickest way of saving ourselves the time, money, and opportunity cost of a bad decision. Besides, most customers take information from peers with a grain of salt. So why should business be afraid of online transparency?
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Written by:Robert Gorell
In Sales? At Least 9 Things You Can Learn from Waiting for Your Cat to Bark?
Implement strategies to improve your sales efficiency while meeting the needs of your customers
You’ve got online sales. You’ve got offline sales. To complicate matters, neither of these exists in isolation. According to a recent BIGresearch survey, 87% of the customers who research their purchases online actually buy offline!On top of that, websites and flesh-and-blood sales staff must continually field product and service questions from customers who increasingly are as, if not better, informed than they are!
How can you implement strategies to improve your sales efficiency - within and across channels - while at the same time meeting the diverse needs of your customers?
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Written by:The Grok
