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Volume 139

FutureNow Article
Friday, Sep. 15, 2006

Have It Your Way

September 15th, 2006

I know you have choices … I’m asking you to make a Grokdotcom choice now.

Nope. I am not referring to a Whopper with cheese, hold the tomato, extra pickles, please. I’m referring to this here newsletter, Grokdotcom.

When we first published, way back in March of 2000, we offered folks three ways they could read these articles. They could access them through the website; they could receive them as HTML emails; they could receive them as plain text emails. We had…

...continue to read "Have It Your Way"

FutureNow Article
Friday, Sep. 15, 2006

Can Your Customers Read What You Write?

September 15th, 2006

Readability scales can help you make your persuasive copywriting more accessible to your audience.

You’ve just read my Have It Your Way article, right? According to my Microsoft Word program, that article has a Flesch-Kincaid Grade Level of 7.6 (which means folks half way through the 7thgrade can understand that article). It has a Flesch Reading Ease score of 63.3 percent (which means 63.3 percent of all readers can understand what they’ve read). There are 13.8 words per sentence (those for whom…

...continue to read "Can Your Customers Read What You Write?"

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