FutureNow's GrokDotCom / Marketing Optimization Blog » Volume 139 http://www.grokdotcom.com Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 20 Nov 2009 16:12:21 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Have It Your Way http://www.grokdotcom.com/2006/09/15/have-it-your-way/ http://www.grokdotcom.com/2006/09/15/have-it-your-way/#comments Fri, 15 Sep 2006 08:30:09 +0000 The Grok http://67.59.138.131/2006/09/15/have-it-your-way/ I know you have choices … I’m asking you to make a Grokdotcom choice now.

Nope. I am not referring to a Whopper with cheese, hold the tomato, extra pickles, please. I’m referring to this here newsletter, Grokdotcom.

When we first published, way back in March of 2000, we offered folks three…

]]> I know you have choices … I’m asking you to make a Grokdotcom choice now.

Nope. I am not referring to a Whopper with cheese, hold the tomato, extra pickles, please. I’m referring to this here newsletter, Grokdotcom.

When we first published, way back in March of 2000, we offered folks three ways they could read these articles. They could access them through the website; they could receive them as HTML emails; they could receive them as plain text emails. We had our bases covered.

But, as readers of our bestselling Waiting for Your Cat to Bark? know, we are extremely sensitive to the fact that emerging media expands everyone’s possibilities and puts the customer in control. Any business that ignores this suffers. Personally, I’m not fond of suffering.

So what does that mean for you and your relationship with Grokdotcom? Read on, McDuff!

Those of you who indulge in the visual interface may have noticed some serious changes to the Future Now, Inc. and Grokdotcom websites. We’ve been busy bees, simplifying our presentation, our look/feel, our usability and enhancing our persuasiveness. And we’ve been adding more ways for you to “read” my magical words.

Read the rest of this article.
Read the entire newsletter: Volume 139

]]> http://www.grokdotcom.com/2006/09/15/have-it-your-way/feed/ 0 Can Your Customers Read What You Write? http://www.grokdotcom.com/2006/09/15/can-your-customers-read-what-you-write/ http://www.grokdotcom.com/2006/09/15/can-your-customers-read-what-you-write/#comments Fri, 15 Sep 2006 08:29:09 +0000 The Grok http://67.59.138.131/2006/09/15/can-your-customers-read-what-you-write/ Readability scales can help you make your persuasive copywriting more accessible to your audience.

You’ve just read my Have It Your Way article, right? According to my Microsoft Word program, that article has a Flesch-Kincaid Grade Level of 7.6 (which means folks half way through the 7thgrade can understand that article). It…

]]> Readability scales can help you make your persuasive copywriting more accessible to your audience.

You’ve just read my Have It Your Way article, right? According to my Microsoft Word program, that article has a Flesch-Kincaid Grade Level of 7.6 (which means folks half way through the 7thgrade can understand that article). It has a Flesch Reading Ease score of 63.3 percent (which means 63.3 percent of all readers can understand what they’ve read). There are 13.8 words per sentence (those for whom English is a second language shouldn’t have much trouble reading the article). The average word has 4.6 characters (pretty good). And 5 percent of the sentences are written in the passive voice (not bad). According to a different program, my article has a Fog Index of 8.7 (another grade-level reading score).

Is your head hurting yet? Number-talk has that effect on some folks. But these are numbers you’ll want to consider when you evaluate the copy that is going to persuade your customers to take the action you want them to take.

Read the rest of this article.
Read the entire newsletter: Volume 139

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