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Volume 140

FutureNow Article
Sunday, Oct. 1, 2006

Lip Service or Customer Service?

October 1st, 2006

Company initiatives to understand customers’ needs must follow through with confidence and relevance.

It’s about the customer. Nobody out there (I hope) is going to argue that with me. I mean, when you’re taking a break from the daily grind, it isn’t that hard to tell yourself, good will flowing in your veins, “It’s about the customer.” You probably even believe it.

But it’s easier to say it’s about the customer than actually run your business so it really is about the…

...continue to read "Lip Service or Customer Service?"

FutureNow Article
Sunday, Oct. 1, 2006

The Case for Courtesy

October 1st, 2006

On the anonymous web, a heartfelt thank you can go a long way.

“That was really nice of them to give you that $25 dollars for your birthday, wasn’t it?” Mother to son.

“Half way to that new video game. Yessssss!” Son beaming with acquisition glee.

“You did send a thank you note, right? I left one out for you.” Mother with brow raised.

“Um … not yet. How ’bout I just activate my autoresponder … or do a free e-card?” Son grins sheepishly…

...continue to read "The Case for Courtesy"

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