Company initiatives to understand customersâ€™ needs must follow through with confidence and relevance.
It’s about the customer. Nobody out there (I hope) is going to argue that with me. I mean, when you’re taking a break from the daily grind, it isn’t that hard to tell yourself, good will flowing in your veins, “It’s about the customer.”Â You probably even believe it.
But it’s easier to say it’s about the customer than actually run your business so it really is about the…
On the anonymous web, a heartfelt thank you can go a long way.
“That was really nice of them to give you that $25 dollars for your birthday, wasn’t it?” Mother to son.
“Half way to that new video game. Yessssss!” Son beaming with acquisition glee.
“You did send a thank you note, right? I left one out for you.” Mother with brow raised.
“Um … not yet. How ’bout I just activate my autoresponder … or do a free e-card?” Son grins sheepishly…