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Volume 142

FutureNow Article
Wednesday, Nov. 1, 2006

How Who Why What

November 1st, 2006

In the broadest sense, persuasion is about one entity (an organization of any stripe) trying to persuade another entity (usually an individual) to do something. Take action. Satisfy the conversion goal of the site.

I get a number of emails pleading, “Grok, would you lay off the retail examples and help us long-suffering [fill in non-retail type] businesses?” To which I always reply, “Retail is an easy way to demonstrate the principles, but those principles apply across the board.” My correspondents…

...continue to read "How Who Why What"

FutureNow Article
Wednesday, Nov. 1, 2006

Doing Unto

November 1st, 2006

I’ve decided. When it comes to this online stuff, I want to rewrite The Golden Rule. You know, the one that says, “Do unto others as you would have them do unto you.” I’m definitely not opposed to folks extending themselves for others … I just don’t think folks should always use themselves as the yardstick of doing unto.

So, in the world of online business, what’s a better way to look at The Golden Rule? How about, “Do unto others…

...continue to read "Doing Unto"

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