Volume 143
Are You Stranding Your Long-Tail Customers?
Not everyone coming to your website is in the early phases of the buying process and starting from scratch. Some of your visitors come to you with their research completed. They know what they want. They’re looking for you to deliver quickly and easily.
How do you recognize these customers? The easiest way to identify them is through the keywords and phrases they use to find you in the search engines. Look for the “long-tail” terms … the under-represented but highly targeted traces of their intentions.
With a little planning on your part, you’ll discover these individuals are often your most pain-free conversions. If you treat them properly, that is!
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Written by:Melissa Burdon
Make Your Live Chat Persuasive
Persuasion begins when you anticipate your customers’ needs. This is true for every buying and selling persuasion scenario you design into your website. Even Live Chat!
Live Chat doesn’t have to be a tack-on concession to customer service. It can be an integral part of your site’s persuasive process. The trick is understanding how to use the technique to advantage and exhaustively planning the Live Chat experience so it fits seamlessly into your bigger picture.
Here are some ideas to get you started.
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Read the entire newsletter: Volume 143
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Written by:Holly Buchanan
