Kick the habit of assuming who your customers are, what they should want and how should deliver it.
Remember this classic scene from the Odd Couple?
Felix Unger: [to woman on witness stand] Ah … you assumed. My dear, you should never assume. You see, when you assume… [Felix writes the word "assume" on a blackboard] … you make an ass out of u and me.
Want to know what really gets in the way of better conversion rates? All too often it…
Unspoken assumptions in Apple’s conversion process undermine the online purchase of a 30GB iPod.
Poor Melissa. A dastardly somebody broke into my dear co-worker’s car and stole her video iPod!! *passes out tissues* This is a woman who lives the fully-integrated iPod life Apple imagines for its customers – podcasts, audiobooks, movies, TV shows, music. She was devastated. And she knew, without question, she had to replace her iPod immediately.
So she started her search for a replacement iPod the way many…