Questions? (877) 643-7244

Volume 88

FutureNow Article
Monday, Mar. 1, 2004

A Mental Model for Persuasion Architecture

March 1st, 2004

Can’t really get a grip on what we mean by Persuasion Architecture? Then think of a book.

Recently, my erudite buddy Bryan posted a comment on an e-consultancy forum. His observations included a brief discussion of the value of Persuasion Architecture – which, as you dear readers know, is our synthetic philosophy for creating and managing your online presence. Bryan got a comment from a fellow named Chris, who said,”I can’t help but think of persuasion architecture as one of those…

...continue to read "A Mental Model for Persuasion Architecture"

FutureNow Article
Monday, Mar. 1, 2004

The Many Faces of Value

March 1st, 2004

Toward an understanding of value that will reinforce your persuasive process.

Folks have made a habit of emphasizing the home page of your Web site as the Sacred Portal through which your visitors enter the cyber-structure of your business. As if all other avenues of entry were blocked, and the process could only start at Square One.

Yeah, right. Everyone knows the process can start at any square that is readable by the search engines. And you can directly influence the starting…

...continue to read "The Many Faces of Value"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: